---
title: "Dr. Oetker vs Duncan Hines: Which is more popular by branded search?"
description: "Which is more popular in search, Dr. Oetker or Duncan Hines? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dr-oetker-vs-duncan-hines"
publisher: "Brandwave"
---

# Dr. Oetker vs Duncan Hines: Which is more popular by branded search?

Which is more popular in search, Dr. Oetker or Duncan Hines? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dr. Oetker and Duncan Hines
- **Competitive set**: Baking mixes
- **Market**: Global
- **Month measured**: Aug 2026
- **Dr. Oetker Share of Search**: 19%
- **Duncan Hines Share of Search**: 7%

## Which is more popular in search, Dr. Oetker or Duncan Hines?

- In August 2026, Dr. Oetker had more branded searches than Duncan Hines among baking mixes worldwide. Dr. Oetker was estimated to have 60.5K branded searches compared to Duncan Hines’ 22.2K, and held a 19% Share of Search versus Duncan Hines’ 7%.
- Dr. Oetker was ahead of Duncan Hines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide moved from 21.6% to 19%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide moved from 6.5% to 7%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for baking mixes worldwide in August 2026?

- In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
- In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
- In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.

## Month by month

| Month | Dr. Oetker estimated searches | Dr. Oetker Share of Search | Dr. Oetker rank | Duncan Hines estimated searches | Duncan Hines Share of Search | Duncan Hines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 21.6% | 3 | 22.2K | 6.5% | 4 |
| Nov 2025 | 60.5K | 16.3% | 3 | 22.2K | 6% | 4 |
| Dec 2025 | 60.5K | 15.1% | 3 | 18.1K | 4.5% | 4 |
| Jan 2026 | 60.5K | 16.3% | 3 | 18.1K | 4.9% | 4 |
| Feb 2026 | 60.5K | 18.9% | 3 | 18.1K | 5.7% | 4 |
| Mar 2026 | 60.5K | 18.8% | 3 | 18.1K | 5.6% | 4 |
| Apr 2026 | 60.5K | 21.6% | 3 | 18.1K | 6.5% | 4 |
| May 2026 | 60.5K | 20.2% | 3 | 14.8K | 4.9% | 4 |
| Jun 2026 | 60.5K | 23.2% | 2 | 14.8K | 5.7% | 4 |
| Jul 2026 | 60.5K | 21.1% | 2 | 14.8K | 5.2% | 4 |
| Aug 2026 | 60.5K | 19% | 3 | 22.2K | 7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dr. Oetker’s and Duncan Hines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dr. Oetker**: Measured on the search term “dr oetker pizza”.
- **Duncan Hines**: Measured on the search term “duncan hines”.

- [Dr. Oetker profile](/demand/global-en/brands/dr-oetker)
- [Duncan Hines profile](/demand/global-en/brands/duncan-hines)
- [All baking mixes worldwide](/demand/global-en/categories/baking-mixes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dr. Oetker or Duncan Hines?

In August 2026, Dr. Oetker had more branded searches than Duncan Hines among baking mixes worldwide. Dr. Oetker was estimated to have 60.5K branded searches compared to Duncan Hines’ 22.2K, and held a 19% Share of Search versus Duncan Hines’ 7%.

## Cite this page

Brandwave. "Dr. Oetker vs Duncan Hines: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dr-oetker-vs-duncan-hines

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-oetker-vs-duncan-hines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.