---
title: "Dr. Martens vs UGG: Which is more popular by branded search?"
description: "Which is more popular in search, Dr. Martens or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-ugg"
publisher: "Brandwave"
---

# Dr. Martens vs UGG: Which is more popular by branded search?

Which is more popular in search, Dr. Martens or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dr. Martens and UGG
- **Competitive set**: Boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Dr. Martens Share of Search**: 17.3%
- **UGG Share of Search**: 47.1%

## Which is more popular in search, Dr. Martens or UGG?

- In August 2026, UGG had more branded searches than Dr. Martens among boots worldwide. UGG was estimated to have 4.1M branded searches compared to Dr. Martens’ 1.5M, and held a 47.1% Share of Search versus Dr. Martens’ 17.3%.
- UGG was ahead of Dr. Martens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide moved from 13.1% to 17.3%, and its estimated monthly branded searches moved from 2.2M to 1.5M.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide moved from 53.3% to 47.1%, and its estimated monthly branded searches moved from 9.1M to 4.1M.

## How did search popularity change for boots worldwide in August 2026?

- In August 2026, UGG gained estimated Share of Search among boots worldwide, from 37.1% to 47.1%.
- In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 20.2% to 17.3%.

## Month by month

| Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | UGG estimated searches | UGG Share of Search | UGG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 13.1% | 3 | 9.1M | 53.3% | 1 |
| Nov 2025 | 3.4M | 12% | 3 | 16.6M | 59.5% | 1 |
| Dec 2025 | 2.7M | 11.9% | 3 | 13.6M | 58.8% | 1 |
| Jan 2026 | 2.2M | 14.2% | 3 | 7.5M | 47.5% | 1 |
| Feb 2026 | 1.5M | 16.3% | 3 | 4.1M | 44.5% | 1 |
| Mar 2026 | 1.5M | 17.2% | 4 | 2.7M | 31.3% | 1 |
| Apr 2026 | 1.2M | 19.6% | 3 | 1.8M | 29.3% | 2 |
| May 2026 | 1.2M | 20% | 3 | 2.2M | 36.7% | 1 |
| Jun 2026 | 1M | 19.8% | 3 | 1.8M | 36.2% | 1 |
| Jul 2026 | 1.2M | 20.2% | 3 | 2.2M | 37.1% | 1 |
| Aug 2026 | 1.5M | 17.3% | 3 | 4.1M | 47.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dr. Martens’ and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dr. Martens**: Measured on the search term “dr martens”.
- **UGG**: Measured on the search term “ugg”.

- [Dr. Martens profile](/demand/global-en/brands/dr-martens)
- [UGG profile](/demand/global-en/brands/ugg)
- [All boots worldwide](/demand/global-en/categories/boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dr. Martens or UGG?

In August 2026, UGG had more branded searches than Dr. Martens among boots worldwide. UGG was estimated to have 4.1M branded searches compared to Dr. Martens’ 1.5M, and held a 47.1% Share of Search versus Dr. Martens’ 17.3%.

## Cite this page

Brandwave. "Dr. Martens vs UGG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-ugg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.