---
title: "Dr. Martens vs Timberland: Which is searched more?"
description: "Which is more popular in search, Dr. Martens or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-timberland"
publisher: "Brandwave"
---

# Dr. Martens vs Timberland: Which is searched more?

Which is more popular in search, Dr. Martens or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dr. Martens and Timberland
- **Competitive set**: Boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Dr. Martens Share of Search**: 29.4%
- **Timberland Share of Search**: 22%

## Which is more popular in search, Dr. Martens or Timberland?

- In August 2026, Dr. Martens had more branded searches than Timberland among boots worldwide. Dr. Martens was estimated to have 3M branded searches compared to Timberland’s 2.2M, and held a 29.4% Share of Search versus Timberland’s 22%.
- Dr. Martens was ahead of Timberland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide moved from 23.1% to 29.4%, and its estimated monthly branded searches moved from 4.5M to 3M.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide moved from 17.3% to 22%, and its estimated monthly branded searches moved from 3.4M to 2.2M.

## How did search popularity change for boots worldwide in August 2026?

- In August 2026, UGG overtook Dr. Martens to take the highest estimated Share of Search among boots worldwide, at 40.1%.
- In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 33.6% to 29.4%.
- In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 25.2% to 22%.

## Month by month

| Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Timberland estimated searches | Timberland Share of Search | Timberland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 23.1% | 2 | 3.4M | 17.3% | 3 |
| Nov 2025 | 6.7M | 21.4% | 2 | 5M | 16% | 3 |
| Dec 2025 | 5.5M | 21.2% | 2 | 4.1M | 15.8% | 3 |
| Jan 2026 | 4.5M | 24.9% | 2 | 3.4M | 18.6% | 3 |
| Feb 2026 | 3M | 28.1% | 2 | 2.2M | 21% | 3 |
| Mar 2026 | 3M | 29.3% | 1 | 1.8M | 17.9% | 4 |
| Apr 2026 | 2.4M | 32.7% | 1 | 1.8M | 24.5% | 2 |
| May 2026 | 2.4M | 33.4% | 1 | 1.8M | 25% | 3 |
| Jun 2026 | 2M | 33% | 1 | 1.5M | 24.8% | 3 |
| Jul 2026 | 2.4M | 33.6% | 1 | 1.8M | 25.2% | 3 |
| Aug 2026 | 3M | 29.4% | 2 | 2.2M | 22% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dr. Martens’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dr. Martens**: Measured on the search terms “dr martens” and “drmartens”, summed into one figure.
- **Timberland**: Measured on the search term “timberland”.

- [Dr. Martens profile](/demand/global-en/brands/dr-martens)
- [Timberland profile](/demand/global-en/brands/timberland)
- [All boots worldwide](/demand/global-en/categories/boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dr. Martens or Timberland?

In August 2026, Dr. Martens had more branded searches than Timberland among boots worldwide. Dr. Martens was estimated to have 3M branded searches compared to Timberland’s 2.2M, and held a 29.4% Share of Search versus Timberland’s 22%.

## Cite this page

Brandwave. "Dr. Martens vs Timberland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-timberland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.