---
title: "Dr. Martens vs Thorogood: Which is searched more?"
description: "Is Dr. Martens or Thorogood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-thorogood"
publisher: "Brandwave"
---

# Dr. Martens vs Thorogood: Which is searched more?

Is Dr. Martens or Thorogood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dr. Martens and Thorogood
- **Competitive set**: Steel toe boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dr. Martens Share of Search**: 33.3%
- **Thorogood Share of Search**: 2%

## Is Dr. Martens or Thorogood more popular in search?

- In September 2026, Dr. Martens had more branded searches than Thorogood among steel toe boot brands worldwide. Dr. Martens had about 1.8 million branded searches, while Thorogood had 110,000. Dr. Martens made up 33.3% of all steel toe boot brand searches we track, and Thorogood accounted for 2%.
- Dr. Martens was ahead of Thorogood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among steel toe boot brands worldwide moved from 27.9% to 33.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Thorogood’s share of searches among steel toe boot brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for steel toe boot brands worldwide in September 2026?

- In September 2026, Dr. Martens gained share of searches among steel toe boot brands worldwide, from 29.6% to 33.3%.
- Estimated monthly branded searches for Thorogood worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Thorogood estimated searches | Thorogood Share of Search | Thorogood rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 27.9% | 2 | 135K | 1.7% | 5 |
| Nov 2025 | 2.7M | 26% | 2 | 165K | 1.6% | 5 |
| Dec 2025 | 2.7M | 28.3% | 2 | 165K | 1.7% | 5 |
| Jan 2026 | 2.2M | 26.7% | 2 | 135K | 1.6% | 5 |
| Feb 2026 | 1.5M | 28% | 2 | 135K | 2.5% | 5 |
| Mar 2026 | 1.5M | 23.2% | 3 | 110K | 1.7% | 5 |
| Apr 2026 | 1.2M | 24.8% | 2 | 110K | 2.2% | 5 |
| May 2026 | 1.2M | 27.9% | 2 | 110K | 2.5% | 5 |
| Jun 2026 | 1M | 26.2% | 2 | 110K | 2.9% | 5 |
| Jul 2026 | 1.2M | 28.9% | 2 | 90.5K | 2.1% | 5 |
| Aug 2026 | 1.5M | 29.6% | 2 | 110K | 2.2% | 5 |
| Sep 2026 | 1.8M | 33.3% | 2 | 110K | 2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dr. Martens’ and Thorogood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dr. Martens**: Measured on the search term “drmartens”.
- **Thorogood**: Measured on the search term “thorogood boots”.

- [Dr. Martens profile](/demand/global-en/brands/dr-martens)
- [Thorogood profile](/demand/global-en/brands/thorogood)
- [All steel toe boot brands worldwide](/demand/global-en/categories/steel-toe-boot-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dr. Martens or Thorogood more popular in search?

In September 2026, Dr. Martens had more branded searches than Thorogood among steel toe boot brands worldwide. Dr. Martens had about 1.8 million branded searches, while Thorogood had 110,000. Dr. Martens made up 33.3% of all steel toe boot brand searches we track, and Thorogood accounted for 2%.

## Cite this page

Brandwave. "Dr. Martens vs Thorogood: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-thorogood

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-thorogood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.