--- title: "Dr. Martens vs Taft: Which is searched more?" description: "Is Dr. Martens or Taft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-taft" publisher: "Brandwave" --- # Dr. Martens vs Taft: Which is searched more? Is Dr. Martens or Taft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and Taft - **Competitive set**: Ankle boots brands - **Market**: Global - **Month measured**: Sep 2026 - **Dr. Martens Share of Search**: 41.4% - **Taft Share of Search**: 2.3% ## Is Dr. Martens or Taft more popular in search? - In September 2026, Dr. Martens had more branded searches than Taft among ankle boots brands worldwide. Dr. Martens had about 53,100 branded searches, while Taft had 2,990. Dr. Martens made up 41.4% of all ankle boots brand searches we track, and Taft accounted for 2.3%. - Dr. Martens was ahead of Taft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among ankle boots brands worldwide moved from 43.8% to 41.4%, and its estimated monthly branded searches moved from 95.9K to 53.1K. - Across the 12 months ending September 2026, Taft’s share of searches among ankle boots brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 4.5K to 3K. ## Top ankle boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dr. Martens was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Taft did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Clarks | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Thursday Boot Company | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sam Edelman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Frye | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dr. Martens | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Ariat | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Naturalizer | 8th | 3 of 3 | 0 of 2 | 3 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dune London | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Taft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Crockett & Jones | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allen Edmonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ankle boots brands - Asked ChatGPT "Which ankle boots brand should I buy?": 1. Clarks, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Naturalizer - Asked ChatGPT "What are the best ankle boots brands?": 1. Blundstone, 2. Thursday Boot Company, 3. Frye, 4. Sam Edelman, 5. Clarks, 6. Naturalizer, 7. Dr. Martens - Asked ChatGPT "What's the best ankle boots brand for everyday wear?": 1. Clarks, 2. Blundstone, 3. Naturalizer, 4. Dr. Martens - Searched Google, AI Overview "women's ankle boots": 1. Blundstone - Searched Google, AI Overview "mens ankle boots": 1. Ariat, 2. Dr. Martens, 3. Thursday Boot Company Not named in any answer: Hunter, Dune London, Taft, Crockett & Jones and Allen Edmonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ankle boots brands worldwide in September 2026? - In September 2026, Dr. Martens overtook Blundstone to become the leader among ankle boots brands worldwide, with 41.4% of the searches. - In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches. - Estimated monthly branded searches for Taft worldwide fell 34.1% over 12 measured months, from 4.5K to 3K in September 2026. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Taft estimated searches | Taft Share of Search | Taft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 95.9K | 43.8% | 1 | 4.5K | 2.1% | 9 | | Nov 2025 | 115K | 45.4% | 1 | 5.5K | 2.2% | 9 | | Dec 2025 | 114K | 39.6% | 1 | 5.6K | 1.9% | 10 | | Jan 2026 | 76.9K | 35.3% | 1 | 3.7K | 1.7% | 10 | | Feb 2026 | 51.4K | 31.9% | 1 | 3K | 1.9% | 8 | | Mar 2026 | 42.4K | 25% | 2 | 3K | 1.8% | 9 | | Apr 2026 | 23.5K | 22.6% | 1 | 2.5K | 2.4% | 10 | | May 2026 | 24.6K | 22.5% | 3 | 2.5K | 2.3% | 7 | | Jun 2026 | 23.5K | 22.4% | 2 | 2.5K | 2.4% | 8 | | Jul 2026 | 23.5K | 16.9% | 2 | 2K | 1.4% | 9 | | Aug 2026 | 35.5K | 31.5% | 2 | 2.5K | 2.2% | 8 | | Sep 2026 | 53.1K | 41.4% | 1 | 3K | 2.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search terms “dr martens ankle boots” and “dr martens chelsea boots”, summed into one figure. - **Taft**: Measured on the search terms “taft boots” and “taft chelsea boots”, summed into one figure. - [Dr. Martens profile](/demand/global-en/brands/dr-martens) - [Taft profile](/demand/global-en/brands/taft) - [All ankle boots brands worldwide](/demand/global-en/categories/ankle-boots-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Martens or Taft more popular in search? In September 2026, Dr. Martens had more branded searches than Taft among ankle boots brands worldwide. Dr. Martens had about 53,100 branded searches, while Taft had 2,990. Dr. Martens made up 41.4% of all ankle boots brand searches we track, and Taft accounted for 2.3%. ## Cite this page Brandwave. "Dr. Martens vs Taft: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-taft This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-taft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.