--- title: "Dr. Martens vs Frye: Which is searched more?" description: "Is Dr. Martens or Frye more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-frye" publisher: "Brandwave" --- # Dr. Martens vs Frye: Which is searched more? Is Dr. Martens or Frye more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and Frye - **Competitive set**: Ankle boots brands - **Market**: Global - **Month measured**: Sep 2026 - **Dr. Martens Share of Search**: 34.5% - **Frye Share of Search**: 6% ## Is Dr. Martens or Frye more popular in search? - In September 2026, Dr. Martens had more branded searches than Frye among ankle boots brands worldwide. Dr. Martens had about 1.8 million branded searches, while Frye had 320,000. Dr. Martens made up 34.5% of all ankle boots brand searches we track, and Frye accounted for 6%. - Dr. Martens was ahead of Frye in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among ankle boots brands worldwide moved from 36.7% to 34.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M. - Across the 12 months ending September 2026, Frye’s share of searches among ankle boots brands worldwide moved from 7.2% to 6%, and its estimated monthly branded searches moved from 442K to 320K. ## Top ankle boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dr. Martens was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frye was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dr. Martens and Frye were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Clarks | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sam Edelman | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Frye | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Naturalizer | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Ariat | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Dr. Martens | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Dune London | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ankle boots brands - Asked ChatGPT "Which ankle boots brand should I buy?": 1. Clarks, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Naturalizer - Asked ChatGPT "What are the best ankle boots brands?": 1. Blundstone, 2. Frye, 3. Sam Edelman, 4. Clarks, 5. Naturalizer, 6. Dr. Martens - Asked ChatGPT "What's the best ankle boots brand for everyday wear?": 1. Clarks, 2. Blundstone, 3. Naturalizer, 4. Dr. Martens - Searched Google, AI Overview "women's ankle boots": 1. Blundstone - Searched Google, AI Overview "mens ankle boots": 1. Ariat, 2. Dr. Martens Not named in any answer: Dune London and Hunter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ankle boots brands worldwide in September 2026? - In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches. - In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Frye estimated searches | Frye Share of Search | Frye rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 36.7% | 1 | 442K | 7.2% | 5 | | Nov 2025 | 2.7M | 36% | 1 | 459K | 6% | 5 | | Dec 2025 | 2.7M | 39.7% | 1 | 337K | 4.9% | 5 | | Jan 2026 | 2.2M | 39.8% | 1 | 226K | 4% | 5 | | Feb 2026 | 1.5M | 35.7% | 1 | 160K | 3.8% | 6 | | Mar 2026 | 1.5M | 31.9% | 2 | 185K | 3.9% | 6 | | Apr 2026 | 1.2M | 28.1% | 2 | 160K | 3.7% | 6 | | May 2026 | 1.2M | 28.2% | 2 | 160K | 3.7% | 6 | | Jun 2026 | 1M | 25.1% | 2 | 151K | 3.8% | 6 | | Jul 2026 | 1.2M | 29.7% | 2 | 185K | 4.5% | 6 | | Aug 2026 | 1.5M | 29.4% | 2 | 262K | 5.1% | 6 | | Sep 2026 | 1.8M | 34.5% | 1 | 320K | 6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and Frye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search term “drmartens”. - **Frye**: Measured on the search terms “frye” and “frye boots”, summed into one figure. - [Dr. Martens profile](/demand/global-en/brands/dr-martens) - [Frye profile](/demand/global-en/brands/frye) - [All ankle boots brands worldwide](/demand/global-en/categories/ankle-boots-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Martens or Frye more popular in search? In September 2026, Dr. Martens had more branded searches than Frye among ankle boots brands worldwide. Dr. Martens had about 1.8 million branded searches, while Frye had 320,000. Dr. Martens made up 34.5% of all ankle boots brand searches we track, and Frye accounted for 6%. ## Cite this page Brandwave. "Dr. Martens vs Frye: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-frye This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-frye. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.