--- title: "Dr. Martens vs Dune London: Which is searched more?" description: "Is Dr. Martens or Dune London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-dune-london" publisher: "Brandwave" --- # Dr. Martens vs Dune London: Which is searched more? Is Dr. Martens or Dune London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and Dune London - **Competitive set**: Ankle boots brands - **Market**: Global - **Month measured**: Sep 2026 - **Dr. Martens Share of Search**: 34.5% - **Dune London Share of Search**: 1.6% ## Is Dr. Martens or Dune London more popular in search? - In September 2026, Dr. Martens had more branded searches than Dune London among ankle boots brands worldwide. Dr. Martens had about 1.8 million branded searches, while Dune London had 86,100. Dr. Martens made up 34.5% of all ankle boots brand searches we track, and Dune London accounted for 1.6%. - Dr. Martens was ahead of Dune London in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among ankle boots brands worldwide moved from 36.7% to 34.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M. - Across the 12 months ending September 2026, Dune London’s share of searches among ankle boots brands worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 101K to 86.1K. ## Top ankle boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dr. Martens was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dune London did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Clarks | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sam Edelman | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Frye | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Naturalizer | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Ariat | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Dr. Martens | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Dune London | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ankle boots brands - Asked ChatGPT "Which ankle boots brand should I buy?": 1. Clarks, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Naturalizer - Asked ChatGPT "What are the best ankle boots brands?": 1. Blundstone, 2. Frye, 3. Sam Edelman, 4. Clarks, 5. Naturalizer, 6. Dr. Martens - Asked ChatGPT "What's the best ankle boots brand for everyday wear?": 1. Clarks, 2. Blundstone, 3. Naturalizer, 4. Dr. Martens - Searched Google, AI Overview "women's ankle boots": 1. Blundstone - Searched Google, AI Overview "mens ankle boots": 1. Ariat, 2. Dr. Martens Not named in any answer: Dune London and Hunter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ankle boots brands worldwide in September 2026? - In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches. - Estimated monthly branded searches for Dune London worldwide fell 14.8% over 12 measured months, from 101K to 86.1K in September 2026. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Dune London estimated searches | Dune London Share of Search | Dune London rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 36.7% | 1 | 101K | 1.7% | 8 | | Nov 2025 | 2.7M | 36% | 1 | 124K | 1.6% | 7 | | Dec 2025 | 2.7M | 39.7% | 1 | 118K | 1.7% | 7 | | Jan 2026 | 2.2M | 39.8% | 1 | 105K | 1.9% | 7 | | Feb 2026 | 1.5M | 35.7% | 1 | 68.6K | 1.6% | 8 | | Mar 2026 | 1.5M | 31.9% | 2 | 79.4K | 1.7% | 8 | | Apr 2026 | 1.2M | 28.1% | 2 | 77.6K | 1.8% | 8 | | May 2026 | 1.2M | 28.2% | 2 | 76.4K | 1.8% | 8 | | Jun 2026 | 1M | 25.1% | 2 | 75.9K | 1.9% | 7 | | Jul 2026 | 1.2M | 29.7% | 2 | 76.4K | 1.9% | 7 | | Aug 2026 | 1.5M | 29.4% | 2 | 79.4K | 1.6% | 8 | | Sep 2026 | 1.8M | 34.5% | 1 | 86.1K | 1.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and Dune London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search term “drmartens”. - **Dune London**: Measured on the search terms “dune boots” and “dune london”, summed into one figure. - [Dr. Martens profile](/demand/global-en/brands/dr-martens) - [Dune London profile](/demand/global-en/brands/dune-london) - [All ankle boots brands worldwide](/demand/global-en/categories/ankle-boots-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Martens or Dune London more popular in search? In September 2026, Dr. Martens had more branded searches than Dune London among ankle boots brands worldwide. Dr. Martens had about 1.8 million branded searches, while Dune London had 86,100. Dr. Martens made up 34.5% of all ankle boots brand searches we track, and Dune London accounted for 1.6%. ## Cite this page Brandwave. "Dr. Martens vs Dune London: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-dune-london This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-martens-vs-dune-london. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.