--- title: "Dove vs Softsoap: Which is searched more?" description: "Is Dove or Softsoap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-softsoap" publisher: "Brandwave" --- # Dove vs Softsoap: Which is searched more? Is Dove or Softsoap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Softsoap - **Competitive set**: Hand soap brands - **Market**: Global - **Month measured**: Sep 2026 - **Dove Share of Search**: 30.1% - **Softsoap Share of Search**: 0.18% ## Is Dove or Softsoap more popular in search? - In September 2026, Dove had more branded searches than Softsoap among hand soap brands worldwide. Dove had about 1.7 million branded searches, while Softsoap had 9,900. Dove made up 30.1% of all hand soap brand searches we track, and Softsoap accounted for 0.18%. - Dove was ahead of Softsoap in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among hand soap brands worldwide moved from 28% to 30.1%, and its estimated monthly branded searches moved from 1.6M to 1.7M. - Across the 12 months ending September 2026, Softsoap’s share of searches among hand soap brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 9.9K. ## Top hand soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Softsoap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dove and Softsoap were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Softsoap | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Aesop | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Dove | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Dial | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Diptyque | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Blueland | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand soap brands - Asked ChatGPT "Which hand soap brand should I buy?": 1. Dove, 2. Softsoap, 3. Mrs. Meyer’s Clean Day - Asked ChatGPT "What are the best hand soap brands?": 1. Aesop, 2. Softsoap, 3. Mrs. Meyer’s Clean Day, 4. Dove - Asked ChatGPT "What's the best hand soap brand for daily hand washing?": 1. Dove, 2. Dial - Searched Google, AI Overview "hand soap brands": 1. Softsoap, 2. Dial, 3. Mrs. Meyer’s Clean Day, 4. Aesop, 5. Diptyque - Searched Google, AI Overview "best hand soap": 1. Aesop, 2. Diptyque, 3. Mrs. Meyer’s Clean Day, 4. Blueland Not named in any answer: L'Occitane and Jo Malone. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hand soap brands worldwide in September 2026? Neither Dove nor Softsoap moved beyond provider rounding among hand soap brands in Sep 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Softsoap estimated searches | Softsoap Share of Search | Softsoap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 28% | 1 | 9.9K | 0.18% | 9 | | Nov 2025 | 1.4M | 18.3% | 3 | 9.9K | 0.13% | 9 | | Dec 2025 | 1.3M | 16.1% | 3 | 8.1K | 0.1% | 9 | | Jan 2026 | 1.4M | 23.7% | 2 | 9.9K | 0.17% | 9 | | Feb 2026 | 1.3M | 27.1% | 1 | 8.1K | 0.17% | 9 | | Mar 2026 | 1.6M | 27.9% | 1 | 9.9K | 0.18% | 9 | | Apr 2026 | 1.3M | 26.4% | 1 | 8.1K | 0.16% | 9 | | May 2026 | 1.6M | 28.7% | 1 | 9.9K | 0.18% | 9 | | Jun 2026 | 1.4M | 27.9% | 1 | 8.1K | 0.16% | 9 | | Jul 2026 | 1.4M | 27.6% | 1 | 8.1K | 0.16% | 9 | | Aug 2026 | 1.7M | 30.3% | 1 | 9.9K | 0.18% | 9 | | Sep 2026 | 1.7M | 30.1% | 1 | 9.9K | 0.18% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Softsoap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “dove”, “dove body scrub”, “dove body wash” and “dove soap”, summed into one figure. - **Softsoap**: Measured on the search term “softsoap”. - [Dove profile](/demand/global-en/brands/dove) - [Softsoap profile](/demand/global-en/brands/softsoap) - [All hand soap brands worldwide](/demand/global-en/categories/hand-soap-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Softsoap more popular in search? In September 2026, Dove had more branded searches than Softsoap among hand soap brands worldwide. Dove had about 1.7 million branded searches, while Softsoap had 9,900. Dove made up 30.1% of all hand soap brand searches we track, and Softsoap accounted for 0.18%. ## Cite this page Brandwave. "Dove vs Softsoap: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-softsoap This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-softsoap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.