---
title: "Dove vs Soap & Glory: Which is more popular by branded search?"
description: "Which is more popular in search, Dove or Soap & Glory? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-soap-glory"
publisher: "Brandwave"
---

# Dove vs Soap & Glory: Which is more popular by branded search?

Which is more popular in search, Dove or Soap & Glory? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and Soap & Glory
- **Competitive set**: Body scrub
- **Market**: Global
- **Month measured**: Aug 2026
- **Dove Share of Search**: 0.04%
- **Soap & Glory Share of Search**: 5.4%

## Which is more popular in search, Dove or Soap & Glory?

- In August 2026, Soap & Glory had more branded searches than Dove among body scrub worldwide. Soap & Glory was estimated to have 33.1K branded searches compared to Dove’s 260, and held a 5.4% Share of Search versus Dove’s 0.04%.
- Soap & Glory was ahead of Dove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among body scrub worldwide moved from 0.09% to 0.04%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide moved from 14.2% to 5.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%.
- In August 2026, Dove rose from 6th to 5th among body scrub worldwide.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | Soap & Glory estimated searches | Soap & Glory Share of Search | Soap & Glory rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.09% | 5 | 49.5K | 14.2% | 2 |
| Nov 2025 | 320 | 0.09% | 5 | 74K | 20% | 3 |
| Dec 2025 | 260 | 0.07% | 5 | 90.5K | 25.6% | 2 |
| Jan 2026 | 320 | 0.1% | 5 | 40.5K | 12.2% | 2 |
| Feb 2026 | 260 | 0.1% | 5 | 33.1K | 12.2% | 2 |
| Mar 2026 | 260 | 0.07% | 6 | 33.1K | 9% | 2 |
| Apr 2026 | 210 | 0.06% | 6 | 33.1K | 9.1% | 2 |
| May 2026 | 210 | 0.04% | 5 | 33.1K | 6.4% | 2 |
| Jun 2026 | 210 | 0.05% | 5 | 27.1K | 6.4% | 2 |
| Jul 2026 | 170 | 0.03% | 6 | 33.1K | 6.4% | 2 |
| Aug 2026 | 260 | 0.04% | 5 | 33.1K | 5.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Soap & Glory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search term “dove nz”.
- **Soap & Glory**: Measured on the search term “soap and glory”.

- [Dove profile](/demand/global-en/brands/dove)
- [Soap & Glory profile](/demand/global-en/brands/soap-glory)
- [All body scrub worldwide](/demand/global-en/categories/body-scrub): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or Soap & Glory?

In August 2026, Soap & Glory had more branded searches than Dove among body scrub worldwide. Soap & Glory was estimated to have 33.1K branded searches compared to Dove’s 260, and held a 5.4% Share of Search versus Dove’s 0.04%.

## Cite this page

Brandwave. "Dove vs Soap & Glory: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dove-vs-soap-glory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-soap-glory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.