--- title: "Dove vs SALT & STONE: Which is searched more?" description: "Is Dove or SALT & STONE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-salt-and-stone" publisher: "Brandwave" --- # Dove vs SALT & STONE: Which is searched more? Is Dove or SALT & STONE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and SALT & STONE - **Competitive set**: Deodorant and body care brands - **Market**: Global - **Month measured**: Sep 2026 - **Dove Share of Search**: 37.8% - **SALT & STONE Share of Search**: 12.1% ## Is Dove or SALT & STONE more popular in search? - In September 2026, Dove had more branded searches than SALT & STONE among deodorant and body care brands worldwide. Dove had about 1 million branded searches, while SALT & STONE had 320,000. Dove made up 37.8% of all deodorant and body care brand searches we track, and SALT & STONE accounted for 12.1%. - Dove was ahead of SALT & STONE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant and body care brands worldwide moved from 38.4% to 37.8%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, SALT & STONE’s share of searches among deodorant and body care brands worldwide moved from 10% to 12.1%, and its estimated monthly branded searches moved from 261K to 320K. ## Top deodorant and body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove appeared in all five answers. SALT & STONE did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Native | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Secret | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Vanicream | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nécessaire | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lume | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SALT & STONE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | nuud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant and body care brands - Asked ChatGPT "Which deodorant and body care brand should I buy?": 1. Dove, 2. Native, 3. Nécessaire - Asked ChatGPT "What are the best deodorant and body care brands?": 1. Dove, 2. Native, 3. Nécessaire, 4. Secret, 5. Lume, 6. Vanicream - Asked ChatGPT "What's the best deodorant and body care brand for sensitive skin?": 1. Vanicream, 2. Dove, 3. Native - Searched Google, AI Overview "deodorant for sensitive skin": 1. Vanicream, 2. Dove - Searched Google, AI Overview "women's deodorant brand": 1. Secret, 2. Dove, 3. Native, 4. Lume Not named in any answer: Dr. Squatch, SALT & STONE, Wild and nuud. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for deodorant and body care brands worldwide in September 2026? - In September 2026, Dove gained share of searches among deodorant and body care brands worldwide, from 35.4% to 37.8%. - In September 2026, SALT & STONE lost share of searches among deodorant and body care brands worldwide, from 13.5% to 12.1%. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | SALT & STONE estimated searches | SALT & STONE Share of Search | SALT & STONE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 38.4% | 1 | 261K | 10% | 4 | | Nov 2025 | 823K | 29.2% | 1 | 434K | 15.4% | 3 | | Dec 2025 | 823K | 30.2% | 1 | 442K | 16.2% | 3 | | Jan 2026 | 823K | 33.1% | 1 | 306K | 12.3% | 3 | | Feb 2026 | 823K | 34.3% | 1 | 295K | 12.3% | 3 | | Mar 2026 | 1M | 36.6% | 1 | 301K | 11% | 4 | | Apr 2026 | 823K | 33.4% | 1 | 301K | 12.2% | 3 | | May 2026 | 1M | 37.2% | 1 | 309K | 11.5% | 4 | | Jun 2026 | 823K | 33% | 1 | 314K | 12.6% | 4 | | Jul 2026 | 823K | 31.1% | 1 | 375K | 14.2% | 3 | | Aug 2026 | 1M | 35.4% | 1 | 382K | 13.5% | 3 | | Sep 2026 | 1M | 37.8% | 1 | 320K | 12.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and SALT & STONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove”. - **SALT & STONE**: Measured on the search terms “salt & stone”, “salt and stone”, “saltandstone” and “saltstone”, summed into one figure. - [Dove profile](/demand/global-en/brands/dove) - [SALT & STONE profile](/demand/global-en/brands/salt-and-stone) - [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or SALT & STONE more popular in search? In September 2026, Dove had more branded searches than SALT & STONE among deodorant and body care brands worldwide. Dove had about 1 million branded searches, while SALT & STONE had 320,000. Dove made up 37.8% of all deodorant and body care brand searches we track, and SALT & STONE accounted for 12.1%. ## Cite this page Brandwave. "Dove vs SALT & STONE: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-salt-and-stone This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-salt-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.