--- title: "Dove vs Palmer's: Which is searched more?" description: "Is Dove or Palmer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gradual tan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-palmers-cocoa-butter" publisher: "Brandwave" --- # Dove vs Palmer's: Which is searched more? Is Dove or Palmer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gradual tan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Palmer's - **Competitive set**: Gradual tan brands - **Market**: Global - **Month measured**: Sep 2026 - **Dove Share of Search**: 3.3% - **Palmer's Share of Search**: 0.78% ## Is Dove or Palmer's more popular in search? - In September 2026, Dove had more branded searches than Palmer's among gradual tan brands worldwide. Dove had about 12,100 branded searches, while Palmer's had 2,900. Dove made up 3.3% of all gradual tan brand searches we track, and Palmer's accounted for 0.78%. - Dove was ahead of Palmer's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among gradual tan brands worldwide moved from 4.2% to 3.3%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Palmer's’ share of searches among gradual tan brands worldwide moved from 1% to 0.78%, and its estimated monthly branded searches held steady at 2.9K. ## Top gradual tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palmer's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jergens | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | St.Tropez | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tanologist | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Dove | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bali Body | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gradual tan brands - Asked ChatGPT "Which gradual tan brand should I buy?": 1. Bondi Sands, 2. Jergens, 3. St.Tropez, 4. Tanologist - Asked ChatGPT "What are the best gradual tan brands?": 1. Tan-Luxe, 2. Bondi Sands, 3. Dove, 4. St.Tropez, 5. Jergens, 6. Tanologist - Asked ChatGPT "What's the best gradual tan brand for slow build colour?": 1. Bondi Sands, 2. Jergens, 3. Tan-Luxe - Searched Google, AI Overview "best gradual tan": 1. Bondi Sands, 2. Jergens, 3. Tanologist, 4. Bali Body - Searched Google, AI Overview "gradual tan lotion": 1. Jergens, 2. Bondi Sands Not named in any answer: Palmer's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gradual tan brands worldwide in September 2026? - Palmer's’ share of searches among gradual tan brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.78% in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.2% | 5 | 2.9K | 1% | 7 | | Nov 2025 | 9.9K | 3.8% | 5 | 1.6K | 0.61% | 8 | | Dec 2025 | 12.1K | 3.8% | 4 | 1.6K | 0.5% | 8 | | Jan 2026 | 14.8K | 4.1% | 4 | 1.6K | 0.44% | 8 | | Feb 2026 | 22.2K | 7.7% | 4 | 1.6K | 0.56% | 8 | | Mar 2026 | 18.1K | 5.3% | 4 | 2.9K | 0.85% | 8 | | Apr 2026 | 18.1K | 4.7% | 4 | 4.4K | 1.1% | 8 | | May 2026 | 27.1K | 5.9% | 4 | 18.1K | 3.9% | 6 | | Jun 2026 | 22.2K | 4.7% | 4 | 6.6K | 1.4% | 7 | | Jul 2026 | 18.1K | 3.4% | 5 | 4.4K | 0.82% | 8 | | Aug 2026 | 14.8K | 3.2% | 5 | 3.6K | 0.79% | 8 | | Sep 2026 | 12.1K | 3.3% | 5 | 2.9K | 0.78% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove gradual tan”. - **Palmer's**: Measured on the search term “palmers gradual tan”. - [Dove profile](/demand/global-en/brands/dove) - [Palmer's profile](/demand/global-en/brands/palmers-cocoa-butter) - [All gradual tan brands worldwide](/demand/global-en/categories/gradual-tan-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Palmer's more popular in search? In September 2026, Dove had more branded searches than Palmer's among gradual tan brands worldwide. Dove had about 12,100 branded searches, while Palmer's had 2,900. Dove made up 3.3% of all gradual tan brand searches we track, and Palmer's accounted for 0.78%. ## Cite this page Brandwave. "Dove vs Palmer's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-palmers-cocoa-butter This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-palmers-cocoa-butter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.