---
title: "Dove vs Olay: Which is searched more?"
description: "Which is more popular in search, Dove or Olay? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-olay"
publisher: "Brandwave"
---

# Dove vs Olay: Which is searched more?

Which is more popular in search, Dove or Olay? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and Olay
- **Competitive set**: Body wash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dove Share of Search**: <0.01%
- **Olay Share of Search**: 6.4%

## Which is more popular in search, Dove or Olay?

- In August 2026, Olay had more branded searches than Dove among body wash brands worldwide. Olay was estimated to have 201K branded searches compared to Dove’s 260, and held a 6.4% Share of Search versus Dove’s <0.01%.
- Olay was ahead of Dove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, Olay’s estimated Share of Search among body wash brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for body wash brands worldwide in August 2026?

- In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.
- Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | Olay estimated searches | Olay Share of Search | Olay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.01% | 5 | 201K | 6.6% | 4 |
| Nov 2025 | 320 | <0.01% | 5 | 201K | 5.8% | 4 |
| Dec 2025 | 260 | <0.01% | 5 | 201K | 6.4% | 4 |
| Jan 2026 | 320 | <0.01% | 5 | 201K | 5.8% | 4 |
| Feb 2026 | 260 | <0.01% | 5 | 165K | 5.6% | 4 |
| Mar 2026 | 260 | <0.01% | 5 | 201K | 6.4% | 4 |
| Apr 2026 | 210 | <0.01% | 5 | 201K | 6.4% | 4 |
| May 2026 | 210 | <0.01% | 5 | 165K | 5.8% | 4 |
| Jun 2026 | 210 | <0.01% | 5 | 165K | 5.8% | 4 |
| Jul 2026 | 170 | <0.01% | 5 | 165K | 5.1% | 4 |
| Aug 2026 | 260 | <0.01% | 5 | 201K | 6.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search term “dove nz”.
- **Olay**: Measured on the search term “olay”.

- [Dove profile](/demand/global-en/brands/dove)
- [Olay profile](/demand/global-en/brands/olay)
- [All body wash brands worldwide](/demand/global-en/categories/body-wash-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or Olay?

In August 2026, Olay had more branded searches than Dove among body wash brands worldwide. Olay was estimated to have 201K branded searches compared to Dove’s 260, and held a 6.4% Share of Search versus Dove’s <0.01%.

## Cite this page

Brandwave. "Dove vs Olay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-olay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.