---
title: "Dove vs Native: Which is searched more?"
description: "Which is more popular in search, Dove or Native? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-native"
publisher: "Brandwave"
---

# Dove vs Native: Which is searched more?

Which is more popular in search, Dove or Native? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and Native
- **Competitive set**: Body spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dove Share of Search**: 56.3%
- **Native Share of Search**: 8.4%

## Which is more popular in search, Dove or Native?

- In September 2026, Dove had more branded searches than Native among body spray brands worldwide. Dove was estimated to have 1.7M branded searches compared to Native’s 248K, and held a 56.3% Share of Search versus Native’s 8.4%.
- Dove was ahead of Native in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body spray brands worldwide moved from 53% to 56.3%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Native’s estimated Share of Search among body spray brands worldwide moved from 8.8% to 8.4%, and its estimated monthly branded searches moved from 258K to 248K.

## How did search popularity change for body spray brands worldwide in September 2026?

- In September 2026, Native lost estimated Share of Search among body spray brands worldwide, from 9.2% to 8.4%.
- Dove’s estimated Share of Search among body spray brands worldwide has gained ground for 3 months in a row, from 52.1% to 56.3% in September 2026.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | Native estimated searches | Native Share of Search | Native rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 53% | 1 | 258K | 8.8% | 4 |
| Nov 2025 | 1.4M | 50.4% | 1 | 258K | 9.3% | 4 |
| Dec 2025 | 1.3M | 44.4% | 1 | 302K | 10% | 4 |
| Jan 2026 | 1.4M | 50.1% | 1 | 289K | 10.6% | 3 |
| Feb 2026 | 1.3M | 53.2% | 1 | 238K | 9.6% | 4 |
| Mar 2026 | 1.6M | 52.9% | 1 | 265K | 9% | 4 |
| Apr 2026 | 1.3M | 52.1% | 1 | 254K | 9.9% | 4 |
| May 2026 | 1.6M | 54.5% | 1 | 258K | 9% | 4 |
| Jun 2026 | 1.4M | 52.1% | 1 | 269K | 9.8% | 4 |
| Jul 2026 | 1.4M | 52.2% | 1 | 266K | 9.8% | 4 |
| Aug 2026 | 1.7M | 56.1% | 1 | 275K | 9.2% | 4 |
| Sep 2026 | 1.7M | 56.3% | 1 | 248K | 8.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search terms “dove”, “dove body scrub”, “dove body wash” and “dove soap”, summed into one figure.
- **Native**: Measured on the search terms “native body wash”, “native deodorant”, “native shampoo”, “native sunscreen” and “nativecos”, summed into one figure.

- [Dove profile](/demand/global-en/brands/dove)
- [Native profile](/demand/global-en/brands/native)
- [All body spray brands worldwide](/demand/global-en/categories/body-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or Native?

In September 2026, Dove had more branded searches than Native among body spray brands worldwide. Dove was estimated to have 1.7M branded searches compared to Native’s 248K, and held a 56.3% Share of Search versus Native’s 8.4%.

## Cite this page

Brandwave. "Dove vs Native: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-native

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-native. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.