--- title: "Dove vs Lume: Which is searched more?" description: "Is Dove or Lume more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-lume" publisher: "Brandwave" --- # Dove vs Lume: Which is searched more? Is Dove or Lume more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Lume - **Competitive set**: Deodorant and body care brands - **Market**: Global - **Month measured**: Sep 2026 - **Dove Share of Search**: 37.8% - **Lume Share of Search**: 3.3% ## Is Dove or Lume more popular in search? - In September 2026, Dove had more branded searches than Lume among deodorant and body care brands worldwide. Dove had about 1 million branded searches, while Lume had 86,400. Dove made up 37.8% of all deodorant and body care brand searches we track, and Lume accounted for 3.3%. - Dove was ahead of Lume in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant and body care brands worldwide moved from 38.4% to 37.8%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Lume’s share of searches among deodorant and body care brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 84.4K to 86.4K. ## Top deodorant and body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove appeared in all five answers. Lume was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dove was listed before Lume in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Native | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Secret | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Vanicream | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nécessaire | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lume | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SALT & STONE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | nuud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant and body care brands - Asked ChatGPT "Which deodorant and body care brand should I buy?": 1. Dove, 2. Native, 3. Nécessaire - Asked ChatGPT "What are the best deodorant and body care brands?": 1. Dove, 2. Native, 3. Nécessaire, 4. Secret, 5. Lume, 6. Vanicream - Asked ChatGPT "What's the best deodorant and body care brand for sensitive skin?": 1. Vanicream, 2. Dove, 3. Native - Searched Google, AI Overview "deodorant for sensitive skin": 1. Vanicream, 2. Dove - Searched Google, AI Overview "women's deodorant brand": 1. Secret, 2. Dove, 3. Native, 4. Lume Not named in any answer: Dr. Squatch, SALT & STONE, Wild and nuud. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for deodorant and body care brands worldwide in September 2026? - In September 2026, Dove gained share of searches among deodorant and body care brands worldwide, from 35.4% to 37.8%. - Lume’s share of searches among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.3% in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Lume estimated searches | Lume Share of Search | Lume rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 38.4% | 1 | 84.4K | 3.2% | 8 | | Nov 2025 | 823K | 29.2% | 1 | 68.1K | 2.4% | 8 | | Dec 2025 | 823K | 30.2% | 1 | 69.1K | 2.5% | 8 | | Jan 2026 | 823K | 33.1% | 1 | 69.6K | 2.8% | 8 | | Feb 2026 | 823K | 34.3% | 1 | 69.3K | 2.9% | 8 | | Mar 2026 | 1M | 36.6% | 1 | 105K | 3.9% | 8 | | Apr 2026 | 823K | 33.4% | 1 | 108K | 4.4% | 7 | | May 2026 | 1M | 37.2% | 1 | 108K | 4% | 7 | | Jun 2026 | 823K | 33% | 1 | 106K | 4.2% | 7 | | Jul 2026 | 823K | 31.1% | 1 | 112K | 4.2% | 7 | | Aug 2026 | 1M | 35.4% | 1 | 106K | 3.7% | 8 | | Sep 2026 | 1M | 37.8% | 1 | 86.4K | 3.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Lume’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove”. - **Lume**: Measured on the search terms “lume antiperspirant”, “lume body wash”, “lume deodorant” and “lume wipes”, summed into one figure. - [Dove profile](/demand/global-en/brands/dove) - [Lume profile](/demand/global-en/brands/lume) - [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Lume more popular in search? In September 2026, Dove had more branded searches than Lume among deodorant and body care brands worldwide. Dove had about 1 million branded searches, while Lume had 86,400. Dove made up 37.8% of all deodorant and body care brand searches we track, and Lume accounted for 3.3%. ## Cite this page Brandwave. "Dove vs Lume: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-lume This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-lume. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.