---
title: "Dove vs L'Occitane: Which is searched more?"
description: "Which is more popular in search, Dove or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-loccitane"
publisher: "Brandwave"
---

# Dove vs L'Occitane: Which is searched more?

Which is more popular in search, Dove or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and L'Occitane
- **Competitive set**: Hand soap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dove Share of Search**: 30.4%
- **L'Occitane Share of Search**: 22.4%

## Which is more popular in search, Dove or L'Occitane?

- In September 2026, Dove had more branded searches than L'Occitane among hand soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to L'Occitane’s 1.2M, and held a 30.4% Share of Search versus L'Occitane’s 22.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: L'Occitane took it in November 2025, Dove took it in February 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among hand soap brands worldwide moved from 28.3% to 30.4%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among hand soap brands worldwide moved from 22.2% to 22.4%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for hand soap brands worldwide in September 2026?

Neither Dove nor L'Occitane moved beyond provider rounding among hand soap brands in Sep 2026.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 28.3% | 1 | 1.2M | 22.2% | 2 |
| Nov 2025 | 1.4M | 18.5% | 3 | 2.2M | 29.4% | 1 |
| Dec 2025 | 1.3M | 16.2% | 3 | 2.7M | 33.2% | 1 |
| Jan 2026 | 1.4M | 23.9% | 2 | 1.5M | 26.4% | 1 |
| Feb 2026 | 1.3M | 27.3% | 1 | 1.2M | 25.4% | 2 |
| Mar 2026 | 1.6M | 28.2% | 1 | 1.2M | 22.1% | 2 |
| Apr 2026 | 1.3M | 26.7% | 1 | 1.2M | 24.4% | 2 |
| May 2026 | 1.6M | 29% | 1 | 1.2M | 22.8% | 2 |
| Jun 2026 | 1.4M | 28.1% | 1 | 1.2M | 24.1% | 2 |
| Jul 2026 | 1.4M | 27.9% | 1 | 1.2M | 23.9% | 2 |
| Aug 2026 | 1.7M | 30.7% | 1 | 1.2M | 22.2% | 2 |
| Sep 2026 | 1.7M | 30.4% | 1 | 1.2M | 22.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search terms “dove”, “dove body scrub”, “dove body wash” and “dove soap”, summed into one figure.
- **L'Occitane**: Measured on the search term “l occitane”.

- [Dove profile](/demand/global-en/brands/dove)
- [L'Occitane profile](/demand/global-en/brands/loccitane)
- [All hand soap brands worldwide](/demand/global-en/categories/hand-soap-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or L'Occitane?

In September 2026, Dove had more branded searches than L'Occitane among hand soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to L'Occitane’s 1.2M, and held a 30.4% Share of Search versus L'Occitane’s 22.4%.

## Cite this page

Brandwave. "Dove vs L'Occitane: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-loccitane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.