---
title: "Dove vs Keeps: Which is searched more?"
description: "Which is more popular in search, Dove or Keeps? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-keeps"
publisher: "Brandwave"
---

# Dove vs Keeps: Which is searched more?

Which is more popular in search, Dove or Keeps? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and Keeps
- **Competitive set**: Shampoo and conditioner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dove Share of Search**: 38.4%
- **Keeps Share of Search**: <0.01%

## Which is more popular in search, Dove or Keeps?

- In September 2026, Dove had more branded searches than Keeps among shampoo and conditioner brands worldwide. Dove was estimated to have 1M branded searches compared to Keeps’ 260, and held a 38.4% Share of Search versus Keeps’ <0.01%.
- Dove was ahead of Keeps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among shampoo and conditioner brands worldwide moved from 35.7% to 38.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Keeps’ estimated Share of Search among shampoo and conditioner brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 260.

## How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

- Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | Keeps estimated searches | Keeps Share of Search | Keeps rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 35.7% | 2 | 170 | <0.01% | 7 |
| Nov 2025 | 823K | 26.2% | 2 | 140 | <0.01% | 7 |
| Dec 2025 | 823K | 25.2% | 2 | 170 | <0.01% | 7 |
| Jan 2026 | 823K | 29.8% | 2 | 140 | <0.01% | 7 |
| Feb 2026 | 823K | 32.4% | 2 | 140 | <0.01% | 7 |
| Mar 2026 | 1M | 34.1% | 2 | 140 | <0.01% | 7 |
| Apr 2026 | 823K | 31.8% | 2 | 140 | <0.01% | 7 |
| May 2026 | 1M | 36.7% | 1 | 110 | <0.01% | 7 |
| Jun 2026 | 823K | 32.3% | 2 | 140 | <0.01% | 7 |
| Jul 2026 | 823K | 32.3% | 2 | 140 | <0.01% | 7 |
| Aug 2026 | 1M | 38.4% | 1 | 170 | <0.01% | 7 |
| Sep 2026 | 1M | 38.4% | 1 | 260 | <0.01% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Keeps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search term “dove”.
- **Keeps**: Measured on the search term “keeps shampoo and conditioner”.

- [Dove profile](/demand/global-en/brands/dove)
- [Keeps profile](/demand/global-en/brands/keeps)
- [All shampoo and conditioner brands worldwide](/demand/global-en/categories/shampoo-and-conditioner-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or Keeps?

In September 2026, Dove had more branded searches than Keeps among shampoo and conditioner brands worldwide. Dove was estimated to have 1M branded searches compared to Keeps’ 260, and held a 38.4% Share of Search versus Keeps’ <0.01%.

## Cite this page

Brandwave. "Dove vs Keeps: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-keeps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-keeps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.