---
title: "Dove vs Ivory: Which is more popular by branded search?"
description: "Which is more popular in search, Dove or Ivory? Compare estimated monthly branded-search demand and Share of Search inside the Bar soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-ivory"
publisher: "Brandwave"
---

# Dove vs Ivory: Which is more popular by branded search?

Which is more popular in search, Dove or Ivory? Compare estimated monthly branded-search demand and Share of Search inside the Bar soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and Ivory
- **Competitive set**: Bar soap brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dove Share of Search**: 0.02%
- **Ivory Share of Search**: 52%

## Which is more popular in search, Dove or Ivory?

- In August 2026, Ivory had more branded searches than Dove among bar soap brands worldwide. Ivory was estimated to have 550K branded searches compared to Dove’s 260, and held a 52% Share of Search versus Dove’s 0.02%.
- Ivory was ahead of Dove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among bar soap brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide moved from 53.8% to 52%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for bar soap brands worldwide in August 2026?

- In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.
- Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | Ivory estimated searches | Ivory Share of Search | Ivory rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.03% | 5 | 550K | 53.8% | 1 |
| Nov 2025 | 320 | 0.03% | 5 | 550K | 54.4% | 1 |
| Dec 2025 | 260 | 0.03% | 5 | 550K | 54.4% | 1 |
| Jan 2026 | 320 | 0.03% | 5 | 673K | 55.4% | 1 |
| Feb 2026 | 260 | 0.03% | 5 | 550K | 56.9% | 1 |
| Mar 2026 | 260 | 0.02% | 5 | 673K | 59.4% | 1 |
| Apr 2026 | 210 | 0.02% | 5 | 550K | 52.5% | 1 |
| May 2026 | 210 | 0.02% | 5 | 550K | 52% | 1 |
| Jun 2026 | 210 | 0.02% | 5 | 550K | 53.8% | 1 |
| Jul 2026 | 170 | 0.02% | 5 | 550K | 52.5% | 1 |
| Aug 2026 | 260 | 0.02% | 5 | 550K | 52% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Ivory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search term “dove nz”.
- **Ivory**: Measured on the search term “ivory”.

- [Dove profile](/demand/global-en/brands/dove)
- [Ivory profile](/demand/global-en/brands/ivory)
- [All bar soap brands worldwide](/demand/global-en/categories/bar-soap-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or Ivory?

In August 2026, Ivory had more branded searches than Dove among bar soap brands worldwide. Ivory was estimated to have 550K branded searches compared to Dove’s 260, and held a 52% Share of Search versus Dove’s 0.02%.

## Cite this page

Brandwave. "Dove vs Ivory: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dove-vs-ivory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-ivory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.