---
title: "Dove vs Imperial Leather: Which is searched more?"
description: "Which is more popular in search, Dove or Imperial Leather? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-imperial-leather"
publisher: "Brandwave"
---

# Dove vs Imperial Leather: Which is searched more?

Which is more popular in search, Dove or Imperial Leather? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and Imperial Leather
- **Competitive set**: Body wash and soap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dove Share of Search**: 68.1%
- **Imperial Leather Share of Search**: 0.41%

## Which is more popular in search, Dove or Imperial Leather?

- In September 2026, Dove had more branded searches than Imperial Leather among body wash and soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to Imperial Leather’s 9.9K, and held a 68.1% Share of Search versus Imperial Leather’s 0.41%.
- Dove was ahead of Imperial Leather in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide moved from 66.7% to 68.1%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Imperial Leather’s estimated Share of Search among body wash and soap brands worldwide moved from 0.52% to 0.41%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for body wash and soap brands worldwide in September 2026?

- Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | Imperial Leather estimated searches | Imperial Leather Share of Search | Imperial Leather rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 66.7% | 1 | 12.1K | 0.52% | 6 |
| Nov 2025 | 1.4M | 59.4% | 1 | 12.1K | 0.51% | 6 |
| Dec 2025 | 1.3M | 61.4% | 1 | 9.9K | 0.46% | 6 |
| Jan 2026 | 1.4M | 63.7% | 1 | 9.9K | 0.46% | 6 |
| Feb 2026 | 1.3M | 65.2% | 1 | 8.1K | 0.4% | 6 |
| Mar 2026 | 1.6M | 66.8% | 1 | 9.9K | 0.42% | 6 |
| Apr 2026 | 1.3M | 63.1% | 1 | 14.8K | 0.7% | 6 |
| May 2026 | 1.6M | 66.8% | 1 | 9.9K | 0.42% | 6 |
| Jun 2026 | 1.4M | 64.8% | 1 | 9.9K | 0.45% | 6 |
| Jul 2026 | 1.4M | 64.2% | 1 | 9.9K | 0.45% | 6 |
| Aug 2026 | 1.7M | 68.5% | 1 | 9.9K | 0.4% | 6 |
| Sep 2026 | 1.7M | 68.1% | 1 | 9.9K | 0.41% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Imperial Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search terms “dove”, “dove body scrub”, “dove body wash” and “dove soap”, summed into one figure.
- **Imperial Leather**: Measured on the search term “imperial leather”.

- [Dove profile](/demand/global-en/brands/dove)
- [Imperial Leather profile](/demand/global-en/brands/imperial-leather)
- [All body wash and soap brands worldwide](/demand/global-en/categories/body-wash-and-soap-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or Imperial Leather?

In September 2026, Dove had more branded searches than Imperial Leather among body wash and soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to Imperial Leather’s 9.9K, and held a 68.1% Share of Search versus Imperial Leather’s 0.41%.

## Cite this page

Brandwave. "Dove vs Imperial Leather: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-imperial-leather

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-imperial-leather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.