--- title: "Dove vs Dr. Squatch: Which is searched more?" description: "Is Dove or Dr. Squatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dove-vs-dr-squatch" publisher: "Brandwave" --- # Dove vs Dr. Squatch: Which is searched more? Is Dove or Dr. Squatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Dr. Squatch - **Competitive set**: Deodorant and body care brands - **Market**: Global - **Month measured**: Sep 2026 - **Dove Share of Search**: 37.8% - **Dr. Squatch Share of Search**: 14.4% ## Is Dove or Dr. Squatch more popular in search? - In September 2026, Dove had more branded searches than Dr. Squatch among deodorant and body care brands worldwide. Dove had about 1 million branded searches, while Dr. Squatch had 382,000. Dove made up 37.8% of all deodorant and body care brand searches we track, and Dr. Squatch accounted for 14.4%. - Dove was ahead of Dr. Squatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant and body care brands worldwide moved from 38.4% to 37.8%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Dr. Squatch’s share of searches among deodorant and body care brands worldwide moved from 14.7% to 14.4%, and its estimated monthly branded searches moved from 384K to 382K. ## Top deodorant and body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove appeared in all five answers. Dr. Squatch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Native | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Secret | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Vanicream | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nécessaire | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lume | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SALT & STONE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | nuud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant and body care brands - Asked ChatGPT "Which deodorant and body care brand should I buy?": 1. Dove, 2. Native, 3. Nécessaire - Asked ChatGPT "What are the best deodorant and body care brands?": 1. Dove, 2. Native, 3. Nécessaire, 4. Secret, 5. Lume, 6. Vanicream - Asked ChatGPT "What's the best deodorant and body care brand for sensitive skin?": 1. Vanicream, 2. Dove, 3. Native - Searched Google, AI Overview "deodorant for sensitive skin": 1. Vanicream, 2. Dove - Searched Google, AI Overview "women's deodorant brand": 1. Secret, 2. Dove, 3. Native, 4. Lume Not named in any answer: Dr. Squatch, SALT & STONE, Wild and nuud. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for deodorant and body care brands worldwide in September 2026? - In September 2026, Dove gained share of searches among deodorant and body care brands worldwide, from 35.4% to 37.8%. - In September 2026, Dr. Squatch gained share of searches among deodorant and body care brands worldwide, from 13.8% to 14.4%. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Dr. Squatch estimated searches | Dr. Squatch Share of Search | Dr. Squatch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 38.4% | 1 | 384K | 14.7% | 2 | | Nov 2025 | 823K | 29.2% | 1 | 581K | 20.6% | 2 | | Dec 2025 | 823K | 30.2% | 1 | 492K | 18.1% | 2 | | Jan 2026 | 823K | 33.1% | 1 | 384K | 15.4% | 2 | | Feb 2026 | 823K | 34.3% | 1 | 384K | 16% | 2 | | Mar 2026 | 1M | 36.6% | 1 | 391K | 14.3% | 2 | | Apr 2026 | 823K | 33.4% | 1 | 391K | 15.9% | 2 | | May 2026 | 1M | 37.2% | 1 | 400K | 14.9% | 2 | | Jun 2026 | 823K | 33% | 1 | 336K | 13.5% | 2 | | Jul 2026 | 823K | 31.1% | 1 | 327K | 12.4% | 4 | | Aug 2026 | 1M | 35.4% | 1 | 391K | 13.8% | 2 | | Sep 2026 | 1M | 37.8% | 1 | 382K | 14.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Dr. Squatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search term “dove”. - **Dr. Squatch**: Measured on the search terms “dr squatch”, “dr squatch deodorant”, “dr squatch soap”, “dr. squatch” and “drsquatch”, summed into one figure. - [Dove profile](/demand/global-en/brands/dove) - [Dr. Squatch profile](/demand/global-en/brands/dr-squatch) - [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Dr. Squatch more popular in search? In September 2026, Dove had more branded searches than Dr. Squatch among deodorant and body care brands worldwide. Dove had about 1 million branded searches, while Dr. Squatch had 382,000. Dove made up 37.8% of all deodorant and body care brand searches we track, and Dr. Squatch accounted for 14.4%. ## Cite this page Brandwave. "Dove vs Dr. Squatch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dove-vs-dr-squatch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dove-vs-dr-squatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.