---
title: "DoubleVerify vs Zefr: Which is searched more?"
description: "Is DoubleVerify or Zefr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/doubleverify-vs-zefr"
publisher: "Brandwave"
---

# DoubleVerify vs Zefr: Which is searched more?

Is DoubleVerify or Zefr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DoubleVerify and Zefr
- **Competitive set**: Brand safety platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **DoubleVerify Share of Search**: 31.6%
- **Zefr Share of Search**: 9.4%

## Is DoubleVerify or Zefr more popular in search?

- In September 2026, DoubleVerify had more branded searches than Zefr among brand safety platforms worldwide. DoubleVerify had about 8,100 branded searches, while Zefr had 2,400. DoubleVerify made up 31.6% of all brand safety platform searches we track, and Zefr accounted for 9.4%.
- DoubleVerify was ahead of Zefr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DoubleVerify’s share of searches among brand safety platforms worldwide moved from 33.1% to 31.6%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Zefr’s share of searches among brand safety platforms worldwide moved from 7.9% to 9.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

## How did search popularity change for brand safety platforms worldwide in September 2026?

- In September 2026, Zefr gained share of searches among brand safety platforms worldwide, from 5.9% to 9.4%.
- In September 2026, DoubleVerify lost share of searches among brand safety platforms worldwide, from 45.9% to 31.6%.

## Month by month

| Month | DoubleVerify estimated searches | DoubleVerify Share of Search | DoubleVerify rank | Zefr estimated searches | Zefr Share of Search | Zefr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 33.1% | 1 | 2.9K | 7.9% | 5 |
| Nov 2025 | 9.9K | 30.8% | 1 | 2.4K | 7.5% | 5 |
| Dec 2025 | 8.1K | 32.6% | 1 | 2.4K | 9.7% | 5 |
| Jan 2026 | 9.9K | 31.8% | 1 | 2.9K | 9.3% | 5 |
| Feb 2026 | 9.9K | 32.3% | 1 | 2.4K | 7.8% | 5 |
| Mar 2026 | 9.9K | 31.8% | 1 | 2.9K | 9.3% | 5 |
| Apr 2026 | 9.9K | 32.3% | 1 | 2.4K | 7.8% | 5 |
| May 2026 | 9.9K | 34.7% | 1 | 2.4K | 8.4% | 5 |
| Jun 2026 | 9.9K | 36.3% | 1 | 2.4K | 8.8% | 5 |
| Jul 2026 | 9.9K | 36.3% | 1 | 2.4K | 8.8% | 5 |
| Aug 2026 | 14.8K | 45.9% | 1 | 1.9K | 5.9% | 5 |
| Sep 2026 | 8.1K | 31.6% | 1 | 2.4K | 9.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using DoubleVerify’s and Zefr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DoubleVerify**: Measured on the search term “doubleverify”.
- **Zefr**: Measured on the search term “zefr”.

- [DoubleVerify profile](/demand/global-en/brands/doubleverify)
- [Zefr profile](/demand/global-en/brands/zefr)
- [All brand safety platforms worldwide](/demand/global-en/categories/brand-safety-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is DoubleVerify or Zefr more popular in search?

In September 2026, DoubleVerify had more branded searches than Zefr among brand safety platforms worldwide. DoubleVerify had about 8,100 branded searches, while Zefr had 2,400. DoubleVerify made up 31.6% of all brand safety platform searches we track, and Zefr accounted for 9.4%.

## Cite this page

Brandwave. "DoubleVerify vs Zefr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/doubleverify-vs-zefr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/doubleverify-vs-zefr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.