--- title: "DoubleVerify vs HUMAN Security: Which is searched more?" description: "Is DoubleVerify or HUMAN Security more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/doubleverify-vs-human-security" publisher: "Brandwave" --- # DoubleVerify vs HUMAN Security: Which is searched more? Is DoubleVerify or HUMAN Security more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DoubleVerify and HUMAN Security - **Competitive set**: Brand safety platforms - **Market**: Global - **Month measured**: Sep 2026 - **DoubleVerify Share of Search**: 31.6% - **HUMAN Security Share of Search**: 25.8% ## Is DoubleVerify or HUMAN Security more popular in search? - In September 2026, DoubleVerify had more branded searches than HUMAN Security among brand safety platforms worldwide. DoubleVerify had about 8,100 branded searches, while HUMAN Security had 6,610. DoubleVerify made up 31.6% of all brand safety platform searches we track, and HUMAN Security accounted for 25.8%. - DoubleVerify was ahead of HUMAN Security in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DoubleVerify’s share of searches among brand safety platforms worldwide moved from 33.1% to 31.6%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among brand safety platforms worldwide moved from 22.2% to 25.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top brand safety platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DoubleVerify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HUMAN Security was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DoubleVerify was listed before HUMAN Security in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Integral Ad Science | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DoubleVerify | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zefr | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HUMAN Security | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Channel Factory | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Pixalate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand safety platforms - Asked ChatGPT "Which brand safety platform should I use?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security - Asked ChatGPT "What are the best brand safety platforms?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security, 5. Channel Factory - Asked ChatGPT "What's the best brand safety platform for ad placement checks?": 1. DoubleVerify, 2. Integral Ad Science, 3. Zefr, 4. Pixalate - Searched Google, AI Overview "brand safety platforms": 1. Integral Ad Science, 2. Zefr, 3. Channel Factory - Searched Google, AI Overview "brand safety tool": 1. DoubleVerify, 2. Integral Ad Science Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand safety platforms worldwide in September 2026? - In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%. - In September 2026, DoubleVerify lost share of searches among brand safety platforms worldwide, from 45.9% to 31.6%. ## Month by month | Month | DoubleVerify estimated searches | DoubleVerify Share of Search | DoubleVerify rank | HUMAN Security estimated searches | HUMAN Security Share of Search | HUMAN Security rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 33.1% | 1 | 8.1K | 22.2% | 2 | | Nov 2025 | 9.9K | 30.8% | 1 | 8.1K | 25.3% | 2 | | Dec 2025 | 8.1K | 32.6% | 1 | 5.4K | 21.8% | 2 | | Jan 2026 | 9.9K | 31.8% | 1 | 6.6K | 21.2% | 2 | | Feb 2026 | 9.9K | 32.3% | 1 | 6.6K | 21.6% | 2 | | Mar 2026 | 9.9K | 31.8% | 1 | 6.6K | 21.2% | 2 | | Apr 2026 | 9.9K | 32.3% | 1 | 6.6K | 21.6% | 2 | | May 2026 | 9.9K | 34.7% | 1 | 6.6K | 23.2% | 2 | | Jun 2026 | 9.9K | 36.3% | 1 | 5.4K | 19.8% | 2 | | Jul 2026 | 9.9K | 36.3% | 1 | 5.4K | 19.8% | 2 | | Aug 2026 | 14.8K | 45.9% | 1 | 6.6K | 20.5% | 2 | | Sep 2026 | 8.1K | 31.6% | 1 | 6.6K | 25.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DoubleVerify’s and HUMAN Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DoubleVerify**: Measured on the search term “doubleverify”. - **HUMAN Security**: Measured on the search terms “human security bot” and “humansecurity”, summed into one figure. - [DoubleVerify profile](/demand/global-en/brands/doubleverify) - [HUMAN Security profile](/demand/global-en/brands/human-security) - [All brand safety platforms worldwide](/demand/global-en/categories/brand-safety-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DoubleVerify or HUMAN Security more popular in search? In September 2026, DoubleVerify had more branded searches than HUMAN Security among brand safety platforms worldwide. DoubleVerify had about 8,100 branded searches, while HUMAN Security had 6,610. DoubleVerify made up 31.6% of all brand safety platform searches we track, and HUMAN Security accounted for 25.8%. ## Cite this page Brandwave. "DoubleVerify vs HUMAN Security: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/doubleverify-vs-human-security This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/doubleverify-vs-human-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.