---
title: "doTERRA vs Now Foods: Which is more popular by branded search?"
description: "Which is more popular in search, doTERRA or Now Foods? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/doterra-vs-now-foods"
publisher: "Brandwave"
---

# doTERRA vs Now Foods: Which is more popular by branded search?

Which is more popular in search, doTERRA or Now Foods? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: doTERRA and Now Foods
- **Competitive set**: Essential oil brands
- **Market**: Global
- **Month measured**: Aug 2026
- **doTERRA Share of Search**: 61.8%
- **Now Foods Share of Search**: 6.8%

## Which is more popular in search, doTERRA or Now Foods?

- In August 2026, doTERRA had more branded searches than Now Foods among essential oil brands worldwide. doTERRA was estimated to have 673K branded searches compared to Now Foods’ 74K, and held a 61.8% Share of Search versus Now Foods’ 6.8%.
- doTERRA was ahead of Now Foods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide moved from 67.2% to 61.8%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide moved from 5% to 6.8%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for essential oil brands worldwide in August 2026?

- Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.

## Month by month

| Month | doTERRA estimated searches | doTERRA Share of Search | doTERRA rank | Now Foods estimated searches | Now Foods Share of Search | Now Foods rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 67.2% | 1 | 74K | 5% | 3 |
| Nov 2025 | 1M | 63.4% | 1 | 74K | 4.7% | 3 |
| Dec 2025 | 823K | 62.4% | 1 | 74K | 5.6% | 3 |
| Jan 2026 | 823K | 58.3% | 1 | 90.5K | 6.4% | 3 |
| Feb 2026 | 823K | 63.1% | 1 | 74K | 5.7% | 3 |
| Mar 2026 | 823K | 62.2% | 1 | 90.5K | 6.8% | 3 |
| Apr 2026 | 673K | 57.4% | 1 | 90.5K | 7.7% | 3 |
| May 2026 | 673K | 61.8% | 1 | 74K | 6.8% | 3 |
| Jun 2026 | 673K | 62.1% | 1 | 74K | 6.8% | 3 |
| Jul 2026 | 673K | 61.9% | 1 | 74K | 6.8% | 3 |
| Aug 2026 | 673K | 61.8% | 1 | 74K | 6.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using doTERRA’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **doTERRA**: Measured on the search term “doterra”.
- **Now Foods**: Measured on the search term “now foods”.

- [doTERRA profile](/demand/global-en/brands/doterra)
- [Now Foods profile](/demand/global-en/brands/now-foods)
- [All essential oil brands worldwide](/demand/global-en/categories/essential-oil-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, doTERRA or Now Foods?

In August 2026, doTERRA had more branded searches than Now Foods among essential oil brands worldwide. doTERRA was estimated to have 673K branded searches compared to Now Foods’ 74K, and held a 61.8% Share of Search versus Now Foods’ 6.8%.

## Cite this page

Brandwave. "doTERRA vs Now Foods: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/doterra-vs-now-foods

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/doterra-vs-now-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.