---
title: "Domo vs Workato: Which is searched more?"
description: "Is Domo or Workato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/domo-vs-workato"
publisher: "Brandwave"
---

# Domo vs Workato: Which is searched more?

Is Domo or Workato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Domo and Workato
- **Competitive set**: Data integration and ETL tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Domo Share of Search**: 32.7%
- **Workato Share of Search**: 2.9%

## Is Domo or Workato more popular in search?

- In September 2026, Domo had more branded searches than Workato among data integration and ETL tools worldwide. Domo had about 450,000 branded searches, while Workato had 40,500. Domo made up 32.7% of all data integration and ETL tool searches we track, and Workato accounted for 2.9%.
- Domo was ahead of Workato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domo’s share of searches among data integration and ETL tools worldwide moved from 28.1% to 32.7%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Workato’s share of searches among data integration and ETL tools worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for data integration and ETL tools worldwide in September 2026?

- In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%.
- Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026.

## Month by month

| Month | Domo estimated searches | Domo Share of Search | Domo rank | Workato estimated searches | Workato Share of Search | Workato rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 28.1% | 1 | 49.5K | 3.1% | 8 |
| Nov 2025 | 368K | 27.6% | 1 | 49.5K | 3.7% | 8 |
| Dec 2025 | 450K | 35.7% | 1 | 40.5K | 3.2% | 8 |
| Jan 2026 | 450K | 31.9% | 1 | 49.5K | 3.5% | 8 |
| Feb 2026 | 368K | 28% | 1 | 49.5K | 3.8% | 7 |
| Mar 2026 | 450K | 29.4% | 1 | 49.5K | 3.2% | 8 |
| Apr 2026 | 450K | 32.6% | 1 | 49.5K | 3.6% | 8 |
| May 2026 | 450K | 33.6% | 1 | 40.5K | 3% | 8 |
| Jun 2026 | 450K | 35% | 1 | 49.5K | 3.9% | 7 |
| Jul 2026 | 368K | 30.7% | 1 | 40.5K | 3.4% | 8 |
| Aug 2026 | 450K | 35.5% | 1 | 40.5K | 3.2% | 7 |
| Sep 2026 | 450K | 32.7% | 1 | 40.5K | 2.9% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Domo’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Domo**: Measured on the search term “domo”.
- **Workato**: Measured on the search term “workato”.

- [Domo profile](/demand/global-en/brands/domo)
- [Workato profile](/demand/global-en/brands/workato)
- [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Domo or Workato more popular in search?

In September 2026, Domo had more branded searches than Workato among data integration and ETL tools worldwide. Domo had about 450,000 branded searches, while Workato had 40,500. Domo made up 32.7% of all data integration and ETL tool searches we track, and Workato accounted for 2.9%.

## Cite this page

Brandwave. "Domo vs Workato: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/domo-vs-workato

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/domo-vs-workato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.