--- title: "Domo vs Fivetran: Which is searched more?" description: "Is Domo or Fivetran more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/domo-vs-fivetran" publisher: "Brandwave" --- # Domo vs Fivetran: Which is searched more? Is Domo or Fivetran more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domo and Fivetran - **Competitive set**: Data integration and ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **Domo Share of Search**: 32.7% - **Fivetran Share of Search**: 3.6% ## Is Domo or Fivetran more popular in search? - In September 2026, Domo had more branded searches than Fivetran among data integration and ETL tools worldwide. Domo had about 450,000 branded searches, while Fivetran had 49,500. Domo made up 32.7% of all data integration and ETL tool searches we track, and Fivetran accounted for 3.6%. - Domo was ahead of Fivetran in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Domo’s share of searches among data integration and ETL tools worldwide moved from 28.1% to 32.7%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Fivetran’s share of searches among data integration and ETL tools worldwide moved from 4.6% to 3.6%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fivetran appeared in all five answers. Domo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fivetran was listed before Domo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt - Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi - Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt - Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend - Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt Not named in any answer: MuleSoft, Workato and Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%. - In September 2026, Fivetran rose from 6th to 5th among data integration and ETL tools worldwide. ## Month by month | Month | Domo estimated searches | Domo Share of Search | Domo rank | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 28.1% | 1 | 74K | 4.6% | 5 | | Nov 2025 | 368K | 27.6% | 1 | 49.5K | 3.7% | 7 | | Dec 2025 | 450K | 35.7% | 1 | 40.5K | 3.2% | 7 | | Jan 2026 | 450K | 31.9% | 1 | 49.5K | 3.5% | 7 | | Feb 2026 | 368K | 28% | 1 | 49.5K | 3.8% | 6 | | Mar 2026 | 450K | 29.4% | 1 | 49.5K | 3.2% | 7 | | Apr 2026 | 450K | 32.6% | 1 | 49.5K | 3.6% | 7 | | May 2026 | 450K | 33.6% | 1 | 49.5K | 3.7% | 5 | | Jun 2026 | 450K | 35% | 1 | 49.5K | 3.9% | 5 | | Jul 2026 | 368K | 30.7% | 1 | 40.5K | 3.4% | 7 | | Aug 2026 | 450K | 35.5% | 1 | 40.5K | 3.2% | 6 | | Sep 2026 | 450K | 32.7% | 1 | 49.5K | 3.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Domo’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domo**: Measured on the search term “domo”. - **Fivetran**: Measured on the search term “fivetran”. - [Domo profile](/demand/global-en/brands/domo) - [Fivetran profile](/demand/global-en/brands/fivetran) - [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Domo or Fivetran more popular in search? In September 2026, Domo had more branded searches than Fivetran among data integration and ETL tools worldwide. Domo had about 450,000 branded searches, while Fivetran had 49,500. Domo made up 32.7% of all data integration and ETL tool searches we track, and Fivetran accounted for 3.6%. ## Cite this page Brandwave. "Domo vs Fivetran: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/domo-vs-fivetran This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/domo-vs-fivetran. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.