---
title: "Domino vs Tate & Lyle: Which is more popular by branded search?"
description: "Which is more popular in search, Domino or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/domino-vs-tate-lyle"
publisher: "Brandwave"
---

# Domino vs Tate & Lyle: Which is more popular by branded search?

Which is more popular in search, Domino or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Domino and Tate & Lyle
- **Competitive set**: Sugar
- **Market**: Global
- **Month measured**: Aug 2026
- **Domino Share of Search**: 5.6%
- **Tate & Lyle Share of Search**: 10.3%

## Which is more popular in search, Domino or Tate & Lyle?

- In August 2026, Tate & Lyle had more branded searches than Domino among sugar worldwide. Tate & Lyle was estimated to have 27.1K branded searches compared to Domino’s 14.8K, and held a 10.3% Share of Search versus Domino’s 5.6%.
- Tate & Lyle was ahead of Domino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide moved from 6.6% to 5.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide moved from 12% to 10.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for sugar worldwide in August 2026?

- Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Domino estimated searches | Domino Share of Search | Domino rank | Tate & Lyle estimated searches | Tate & Lyle Share of Search | Tate & Lyle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 6.6% | 3 | 33.1K | 12% | 2 |
| Nov 2025 | 18.1K | 6.8% | 3 | 27.1K | 10.2% | 2 |
| Dec 2025 | 18.1K | 6.8% | 3 | 27.1K | 10.2% | 2 |
| Jan 2026 | 18.1K | 6.7% | 3 | 27.1K | 10.1% | 2 |
| Feb 2026 | 18.1K | 6.8% | 3 | 27.1K | 10.1% | 2 |
| Mar 2026 | 14.8K | 5.6% | 3 | 27.1K | 10.3% | 2 |
| Apr 2026 | 14.8K | 5.6% | 3 | 27.1K | 10.3% | 2 |
| May 2026 | 14.8K | 5.5% | 3 | 33.1K | 12.2% | 2 |
| Jun 2026 | 14.8K | 6% | 4 | 40.5K | 16.4% | 2 |
| Jul 2026 | 14.8K | 5.6% | 3 | 27.1K | 10.3% | 2 |
| Aug 2026 | 14.8K | 5.6% | 3 | 27.1K | 10.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Domino’s and Tate & Lyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Domino**: Measured on the search term “domino sugar”.
- **Tate & Lyle**: Measured on the search term “tate and lyle”.

- [Domino profile](/demand/global-en/brands/domino)
- [Tate & Lyle profile](/demand/global-en/brands/tate-lyle)
- [All sugar worldwide](/demand/global-en/categories/sugar): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Domino or Tate & Lyle?

In August 2026, Tate & Lyle had more branded searches than Domino among sugar worldwide. Tate & Lyle was estimated to have 27.1K branded searches compared to Domino’s 14.8K, and held a 10.3% Share of Search versus Domino’s 5.6%.

## Cite this page

Brandwave. "Domino vs Tate & Lyle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/domino-vs-tate-lyle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/domino-vs-tate-lyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.