---
title: "Domino vs Silver Spoon: Which is more popular by branded search?"
description: "Which is more popular in search, Domino or Silver Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/domino-vs-silver-spoon"
publisher: "Brandwave"
---

# Domino vs Silver Spoon: Which is more popular by branded search?

Which is more popular in search, Domino or Silver Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Domino and Silver Spoon
- **Competitive set**: Sugar
- **Market**: Global
- **Month measured**: Aug 2026
- **Domino Share of Search**: 5.6%
- **Silver Spoon Share of Search**: 76.5%

## Which is more popular in search, Domino or Silver Spoon?

- In August 2026, Silver Spoon had more branded searches than Domino among sugar worldwide. Silver Spoon was estimated to have 201K branded searches compared to Domino’s 14.8K, and held a 76.5% Share of Search versus Domino’s 5.6%.
- Silver Spoon was ahead of Domino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide moved from 6.6% to 5.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide moved from 73.1% to 76.5%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for sugar worldwide in August 2026?

- Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Domino estimated searches | Domino Share of Search | Domino rank | Silver Spoon estimated searches | Silver Spoon Share of Search | Silver Spoon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 6.6% | 3 | 201K | 73.1% | 1 |
| Nov 2025 | 18.1K | 6.8% | 3 | 201K | 75.5% | 1 |
| Dec 2025 | 18.1K | 6.8% | 3 | 201K | 75.5% | 1 |
| Jan 2026 | 18.1K | 6.7% | 3 | 201K | 74.7% | 1 |
| Feb 2026 | 18.1K | 6.8% | 3 | 201K | 75.2% | 1 |
| Mar 2026 | 14.8K | 5.6% | 3 | 201K | 76.5% | 1 |
| Apr 2026 | 14.8K | 5.6% | 3 | 201K | 76.5% | 1 |
| May 2026 | 14.8K | 5.5% | 3 | 201K | 74.1% | 1 |
| Jun 2026 | 14.8K | 6% | 4 | 165K | 67% | 1 |
| Jul 2026 | 14.8K | 5.6% | 3 | 201K | 76.3% | 1 |
| Aug 2026 | 14.8K | 5.6% | 3 | 201K | 76.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Domino’s and Silver Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Domino**: Measured on the search term “domino sugar”.
- **Silver Spoon**: Measured on the search term “silver spoon”.

- [Domino profile](/demand/global-en/brands/domino)
- [Silver Spoon profile](/demand/global-en/brands/silver-spoon)
- [All sugar worldwide](/demand/global-en/categories/sugar): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Domino or Silver Spoon?

In August 2026, Silver Spoon had more branded searches than Domino among sugar worldwide. Silver Spoon was estimated to have 201K branded searches compared to Domino’s 14.8K, and held a 76.5% Share of Search versus Domino’s 5.6%.

## Cite this page

Brandwave. "Domino vs Silver Spoon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/domino-vs-silver-spoon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/domino-vs-silver-spoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.