---
title: "Domestika vs edX: Which is searched more?"
description: "Is Domestika or edX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online course marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/domestika-vs-edx"
publisher: "Brandwave"
---

# Domestika vs edX: Which is searched more?

Is Domestika or edX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online course marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Domestika and edX
- **Competitive set**: Online course marketplaces
- **Market**: Global
- **Month measured**: Sep 2026
- **Domestika Share of Search**: 3%
- **edX Share of Search**: 3.7%

## Is Domestika or edX more popular in search?

- In September 2026, edX had more branded searches than Domestika among online course marketplaces worldwide. edX had about 301,000 branded searches, while Domestika had 246,000. edX made up 3.7% of all online course marketplace searches we track, and Domestika accounted for 3%.
- edX was ahead of Domestika in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domestika’s share of searches among online course marketplaces worldwide moved from 3.3% to 3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, edX’s share of searches among online course marketplaces worldwide moved from 4.9% to 3.7%, and its estimated monthly branded searches moved from 550K to 301K.

## Top online course marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, edX appeared in all five answers. Domestika did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Coursera | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| edX | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Udemy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Skillshare | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| LinkedIn Learning | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Domestika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online course marketplaces

- Asked ChatGPT "Which online course marketplace should I use?": 1. Udemy, 2. Coursera, 3. Skillshare, 4. edX
- Asked ChatGPT "What are the best online course marketplaces?": 1. Coursera, 2. Udemy, 3. edX, 4. Skillshare, 5. LinkedIn Learning
- Asked ChatGPT "What's the best online course marketplace for a career change?": 1. Coursera, 2. Udemy, 3. edX, 4. LinkedIn Learning, 5. Skillshare
- Searched Google, AI Overview "online courses for career change": 1. Coursera, 2. edX, 3. LinkedIn Learning
- Searched Google, AI Overview "affordable online courses": 1. Coursera, 2. edX

Not named in any answer: Domestika.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for online course marketplaces worldwide in September 2026?

- Estimated monthly branded searches for edX worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.
- Estimated monthly branded searches for Domestika worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

## Month by month

| Month | Domestika estimated searches | Domestika Share of Search | Domestika rank | edX estimated searches | edX Share of Search | edX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 3.3% | 5 | 550K | 4.9% | 4 |
| Nov 2025 | 368K | 3.6% | 5 | 550K | 5.4% | 4 |
| Dec 2025 | 368K | 4% | 5 | 450K | 4.9% | 4 |
| Jan 2026 | 450K | 4.1% | 5 | 550K | 5% | 4 |
| Feb 2026 | 368K | 3.9% | 5 | 550K | 5.9% | 4 |
| Mar 2026 | 368K | 3.9% | 5 | 550K | 5.8% | 4 |
| Apr 2026 | 301K | 3.4% | 5 | 368K | 4.1% | 4 |
| May 2026 | 301K | 3.4% | 5 | 368K | 4.1% | 4 |
| Jun 2026 | 246K | 2.8% | 5 | 368K | 4.2% | 4 |
| Jul 2026 | 246K | 2.8% | 5 | 368K | 4.2% | 4 |
| Aug 2026 | 246K | 2.8% | 5 | 368K | 4.2% | 4 |
| Sep 2026 | 246K | 3% | 5 | 301K | 3.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Domestika’s and edX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Domestika**: Measured on the search term “domestika”.
- **edX**: Measured on the search term “edx”.

- [Domestika profile](/demand/global-en/brands/domestika)
- [edX profile](/demand/global-en/brands/edx)
- [All online course marketplaces worldwide](/demand/global-en/categories/online-course-marketplaces): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Domestika or edX more popular in search?

In September 2026, edX had more branded searches than Domestika among online course marketplaces worldwide. edX had about 301,000 branded searches, while Domestika had 246,000. edX made up 3.7% of all online course marketplace searches we track, and Domestika accounted for 3%.

## Cite this page

Brandwave. "Domestika vs edX: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/domestika-vs-edx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/domestika-vs-edx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
