--- title: "DoMatcha vs Naoki: Which is searched more?" description: "Is DoMatcha or Naoki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/domatcha-vs-naoki-matcha" publisher: "Brandwave" --- # DoMatcha vs Naoki: Which is searched more? Is DoMatcha or Naoki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DoMatcha and Naoki - **Competitive set**: Matcha brands - **Market**: Global - **Month measured**: Sep 2026 - **DoMatcha Share of Search**: 1.4% - **Naoki Share of Search**: 7.1% ## Is DoMatcha or Naoki more popular in search? - In September 2026, Naoki had more branded searches than DoMatcha among matcha brands worldwide. Naoki had about 14,800 branded searches, while DoMatcha had 2,900. Naoki made up 7.1% of all matcha brand searches we track, and DoMatcha accounted for 1.4%. - Naoki was ahead of DoMatcha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DoMatcha’s share of searches among matcha brands worldwide moved from 0.33% to 1.4%, and its estimated monthly branded searches moved from 880 to 2.9K. - Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top matcha brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Naoki was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. DoMatcha did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ippodo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Jade Leaf | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Naoki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Marukyu Koyamaen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Encha | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Matchaful | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rocky’s Matcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ITO EN | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aiya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mizuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DoMatcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pique | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about matcha brands - Asked ChatGPT "Which matcha brand should I buy?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf - Asked ChatGPT "What are the best matcha brands?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf, 4. Naoki, 5. Encha - Asked ChatGPT "What's the best matcha brand for making lattes at home?": 1. Jade Leaf, 2. Ippodo, 3. Naoki - Searched Google, AI Overview "best matcha powder": 1. Naoki, 2. Ippodo, 3. Encha Not named in any answer: Matchaful, Rocky’s Matcha, ITO EN, Aiya, Mizuba, DoMatcha and Pique. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for matcha brands worldwide in September 2026? - In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%. - In September 2026, DoMatcha rose from 11th to 10th among matcha brands worldwide. ## Month by month | Month | DoMatcha estimated searches | DoMatcha Share of Search | DoMatcha rank | Naoki estimated searches | Naoki Share of Search | Naoki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.33% | 12 | 12.1K | 4.6% | 6 | | Nov 2025 | 880 | 0.36% | 12 | 12.1K | 4.9% | 6 | | Dec 2025 | 880 | 0.42% | 12 | 12.1K | 5.8% | 6 | | Jan 2026 | 1K | 0.45% | 12 | 14.8K | 6.6% | 6 | | Feb 2026 | 1.6K | 0.88% | 11 | 12.1K | 6.7% | 6 | | Mar 2026 | 3.6K | 1.5% | 10 | 18.1K | 7.4% | 5 | | Apr 2026 | 3.6K | 1.5% | 10 | 22.2K | 9.3% | 5 | | May 2026 | 3.6K | 1.3% | 10 | 18.1K | 6.8% | 6 | | Jun 2026 | 2.9K | 1.3% | 11 | 14.8K | 6.4% | 6 | | Jul 2026 | 2.9K | 1.2% | 10 | 18.1K | 7.6% | 6 | | Aug 2026 | 2.4K | 1% | 11 | 18.1K | 7.7% | 5 | | Sep 2026 | 2.9K | 1.4% | 10 | 14.8K | 7.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DoMatcha’s and Naoki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DoMatcha**: Measured on the search term “domatcha”. - **Naoki**: Measured on the search term “naoki matcha”. - [DoMatcha profile](/demand/global-en/brands/domatcha) - [Naoki profile](/demand/global-en/brands/naoki-matcha) - [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DoMatcha or Naoki more popular in search? In September 2026, Naoki had more branded searches than DoMatcha among matcha brands worldwide. Naoki had about 14,800 branded searches, while DoMatcha had 2,900. Naoki made up 7.1% of all matcha brand searches we track, and DoMatcha accounted for 1.4%. ## Cite this page Brandwave. "DoMatcha vs Naoki: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/domatcha-vs-naoki-matcha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/domatcha-vs-naoki-matcha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.