--- title: "Dollar Shave Club vs Wilkinson Sword: Which is searched more?" description: "Which is more popular in search, Dollar Shave Club or Wilkinson Sword? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-wilkinson-sword" publisher: "Brandwave" --- # Dollar Shave Club vs Wilkinson Sword: Which is searched more? Which is more popular in search, Dollar Shave Club or Wilkinson Sword? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dollar Shave Club and Wilkinson Sword - **Competitive set**: Razor blade brands - **Market**: Global - **Month measured**: Aug 2026 - **Dollar Shave Club Share of Search**: 18.5% - **Wilkinson Sword Share of Search**: 4.1% ## Which is more popular in search, Dollar Shave Club or Wilkinson Sword? - In August 2026, Dollar Shave Club had more branded searches than Wilkinson Sword among razor blade brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to Wilkinson Sword’s 27.1K, and held an 18.5% Share of Search versus Wilkinson Sword’s 4.1%. - Dollar Shave Club was ahead of Wilkinson Sword in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor blade brands worldwide moved from 15.4% to 18.5%, and its estimated monthly branded searches moved from 95.9K to 123K. - Across the 11 months ending August 2026, Wilkinson Sword’s estimated Share of Search among razor blade brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## How did search popularity change for razor blade brands worldwide in August 2026? - In August 2026, Dollar Shave Club gained estimated Share of Search among razor blade brands worldwide, from 16% to 18.5%. - Estimated monthly branded searches for Wilkinson Sword worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. ## Month by month | Month | Dollar Shave Club estimated searches | Dollar Shave Club Share of Search | Dollar Shave Club rank | Wilkinson Sword estimated searches | Wilkinson Sword Share of Search | Wilkinson Sword rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 95.9K | 15.4% | 2 | 22.2K | 3.6% | 4 | | Nov 2025 | 116K | 18.2% | 2 | 22.2K | 3.5% | 4 | | Dec 2025 | 97.1K | 15.8% | 2 | 22.2K | 3.6% | 4 | | Jan 2026 | 116K | 18% | 2 | 22.2K | 3.5% | 4 | | Feb 2026 | 115K | 20.7% | 2 | 22.2K | 4% | 4 | | Mar 2026 | 95.9K | 15.4% | 2 | 22.2K | 3.6% | 4 | | Apr 2026 | 95K | 15.3% | 2 | 22.2K | 3.6% | 4 | | May 2026 | 95.1K | 15.2% | 2 | 27.1K | 4.3% | 4 | | Jun 2026 | 96.1K | 15.5% | 2 | 27.1K | 4.4% | 4 | | Jul 2026 | 99.7K | 16% | 2 | 27.1K | 4.4% | 4 | | Aug 2026 | 123K | 18.5% | 2 | 27.1K | 4.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dollar Shave Club’s and Wilkinson Sword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dollar Shave Club**: Measured on the search terms “dollar shave club”, “dollar shave club razor”, “dollar shave club razors”, “dollar shave club shaving”, “dollarshaveclub”, “dollarshaveclub com” and “razor dollar shave club”, summed into one figure. - **Wilkinson Sword**: Measured on the search term “wilkinson sword”. - [Dollar Shave Club profile](/demand/global-en/brands/dollar-shave-club) - [Wilkinson Sword profile](/demand/global-en/brands/wilkinson-sword) - [All razor blade brands worldwide](/demand/global-en/categories/razor-blade-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dollar Shave Club or Wilkinson Sword? In August 2026, Dollar Shave Club had more branded searches than Wilkinson Sword among razor blade brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to Wilkinson Sword’s 27.1K, and held an 18.5% Share of Search versus Wilkinson Sword’s 4.1%. ## Cite this page Brandwave. "Dollar Shave Club vs Wilkinson Sword: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-wilkinson-sword This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-wilkinson-sword. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.