--- title: "Dollar Shave Club vs Harry's: Which is more popular by branded search?" description: "Which is more popular in search, Dollar Shave Club or Harry's? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-harrys" publisher: "Brandwave" --- # Dollar Shave Club vs Harry's: Which is more popular by branded search? Which is more popular in search, Dollar Shave Club or Harry's? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dollar Shave Club and Harry's - **Competitive set**: Razor brands - **Market**: Global - **Month measured**: Aug 2026 - **Dollar Shave Club Share of Search**: 55% - **Harry's Share of Search**: 14.3% ## Which is more popular in search, Dollar Shave Club or Harry's? - In August 2026, Dollar Shave Club had more branded searches than Harry's among razor brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to Harry's’ 32K, and held a 55% Share of Search versus Harry's’ 14.3%. - Dollar Shave Club was ahead of Harry's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide moved from 45.8% to 55%, and its estimated monthly branded searches moved from 95.9K to 123K. - Across the 11 months ending August 2026, Harry's’ estimated Share of Search among razor brands worldwide moved from 27.4% to 14.3%, and its estimated monthly branded searches moved from 57.4K to 32K. ## How did search popularity change for razor brands worldwide in August 2026? - In August 2026, Henson Shaving overtook Harry's to rank 2nd among razor brands worldwide, at 15.2%. - In August 2026, Dollar Shave Club gained estimated Share of Search among razor brands worldwide, from 49.5% to 55%. - In August 2026, Harry's lost estimated Share of Search among razor brands worldwide, from 18.9% to 14.3%. ## Month by month | Month | Dollar Shave Club estimated searches | Dollar Shave Club Share of Search | Dollar Shave Club rank | Harry's estimated searches | Harry's Share of Search | Harry's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 95.9K | 45.8% | 1 | 57.4K | 27.4% | 2 | | Nov 2025 | 116K | 50.2% | 1 | 57.4K | 24.8% | 2 | | Dec 2025 | 97.1K | 41.7% | 1 | 69.9K | 30% | 2 | | Jan 2026 | 116K | 52.2% | 1 | 47.2K | 21.3% | 2 | | Feb 2026 | 115K | 62.3% | 1 | 23K | 12.4% | 3 | | Mar 2026 | 95.9K | 54.2% | 1 | 23.8K | 13.5% | 4 | | Apr 2026 | 95K | 54.1% | 1 | 23.8K | 13.5% | 4 | | May 2026 | 95.1K | 52.7% | 1 | 22.7K | 12.6% | 4 | | Jun 2026 | 96.1K | 50.8% | 1 | 27.9K | 14.7% | 4 | | Jul 2026 | 99.7K | 49.5% | 1 | 38K | 18.9% | 2 | | Aug 2026 | 123K | 55% | 1 | 32K | 14.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dollar Shave Club’s and Harry's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dollar Shave Club**: Measured on the search terms “dollar shave club”, “dollar shave club razor”, “dollar shave club razors”, “dollar shave club shaving”, “dollarshaveclub”, “dollarshaveclub com” and “razor dollar shave club”, summed into one figure. - **Harry's**: Measured on the search terms “harry's razor”, “harry's shaving” and “harrys com”, summed into one figure. - [Dollar Shave Club profile](/demand/global-en/brands/dollar-shave-club) - [Harry's profile](/demand/global-en/brands/harrys) - [All razor brands worldwide](/demand/global-en/categories/razor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dollar Shave Club or Harry's? In August 2026, Dollar Shave Club had more branded searches than Harry's among razor brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to Harry's’ 32K, and held a 55% Share of Search versus Harry's’ 14.3%. ## Cite this page Brandwave. "Dollar Shave Club vs Harry's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-harrys This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-harrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.