--- title: "Dollar Shave Club vs Flamingo: Which is more popular by branded search?" description: "Which is more popular in search, Dollar Shave Club or Flamingo? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-flamingo-razors" publisher: "Brandwave" --- # Dollar Shave Club vs Flamingo: Which is more popular by branded search? Which is more popular in search, Dollar Shave Club or Flamingo? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dollar Shave Club and Flamingo - **Competitive set**: Razor brands - **Market**: Global - **Month measured**: Aug 2026 - **Dollar Shave Club Share of Search**: 55% - **Flamingo Share of Search**: 13.9% ## Which is more popular in search, Dollar Shave Club or Flamingo? - In August 2026, Dollar Shave Club had more branded searches than Flamingo among razor brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to Flamingo’s 31.1K, and held a 55% Share of Search versus Flamingo’s 13.9%. - Dollar Shave Club was ahead of Flamingo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dollar Shave Club’s estimated Share of Search among razor brands worldwide moved from 45.8% to 55%, and its estimated monthly branded searches moved from 95.9K to 123K. - Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 26.1K to 31.1K. ## How did search popularity change for razor brands worldwide in August 2026? - In August 2026, Henson Shaving overtook Flamingo to rank 2nd among razor brands worldwide, at 15.2%. - In August 2026, Dollar Shave Club gained estimated Share of Search among razor brands worldwide, from 49.5% to 55%. - In August 2026, Flamingo lost estimated Share of Search among razor brands worldwide, from 15.8% to 13.9%. ## Month by month | Month | Dollar Shave Club estimated searches | Dollar Shave Club Share of Search | Dollar Shave Club rank | Flamingo estimated searches | Flamingo Share of Search | Flamingo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 95.9K | 45.8% | 1 | 26.1K | 12.5% | 4 | | Nov 2025 | 116K | 50.2% | 1 | 21.3K | 9.2% | 4 | | Dec 2025 | 97.1K | 41.7% | 1 | 21.3K | 9.1% | 4 | | Jan 2026 | 116K | 52.2% | 1 | 22K | 9.9% | 4 | | Feb 2026 | 115K | 62.3% | 1 | 21.2K | 11.5% | 4 | | Mar 2026 | 95.9K | 54.2% | 1 | 26.1K | 14.8% | 3 | | Apr 2026 | 95K | 54.1% | 1 | 26.1K | 14.8% | 3 | | May 2026 | 95.1K | 52.7% | 1 | 31.8K | 17.6% | 2 | | Jun 2026 | 96.1K | 50.8% | 1 | 31.9K | 16.8% | 2 | | Jul 2026 | 99.7K | 49.5% | 1 | 31.9K | 15.8% | 3 | | Aug 2026 | 123K | 55% | 1 | 31.1K | 13.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dollar Shave Club’s and Flamingo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dollar Shave Club**: Measured on the search terms “dollar shave club”, “dollar shave club razor”, “dollar shave club razors”, “dollar shave club shaving”, “dollarshaveclub”, “dollarshaveclub com” and “razor dollar shave club”, summed into one figure. - **Flamingo**: Measured on the search terms “flamingo razor”, “flamingo shaving”, “razor flamingo”, “shaving flamingo” and “shopflamingo com”, summed into one figure. - [Dollar Shave Club profile](/demand/global-en/brands/dollar-shave-club) - [Flamingo profile](/demand/global-en/brands/flamingo-razors) - [All razor brands worldwide](/demand/global-en/categories/razor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dollar Shave Club or Flamingo? In August 2026, Dollar Shave Club had more branded searches than Flamingo among razor brands worldwide. Dollar Shave Club was estimated to have 123K branded searches compared to Flamingo’s 31.1K, and held a 55% Share of Search versus Flamingo’s 13.9%. ## Cite this page Brandwave. "Dollar Shave Club vs Flamingo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-flamingo-razors This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dollar-shave-club-vs-flamingo-razors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.