--- title: "Dolin vs Lillet: Which is searched more?" description: "Is Dolin or Lillet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vermouth brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dolin-vs-lillet" publisher: "Brandwave" --- # Dolin vs Lillet: Which is searched more? Is Dolin or Lillet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vermouth brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dolin and Lillet - **Competitive set**: Vermouth brands - **Market**: Global - **Month measured**: Sep 2026 - **Dolin Share of Search**: 2.4% - **Lillet Share of Search**: 59.2% ## Is Dolin or Lillet more popular in search? - In September 2026, Lillet had more branded searches than Dolin among vermouth brands worldwide. Lillet had about 135,000 branded searches, while Dolin had 5,400. Lillet made up 59.2% of all vermouth brand searches we track, and Dolin accounted for 2.4%. - Lillet was ahead of Dolin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dolin’s share of searches among vermouth brands worldwide moved from 1.8% to 2.4%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide moved from 65.6% to 59.2%, and its estimated monthly branded searches moved from 201K to 135K. ## Top vermouth brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dolin appeared in all five answers. Lillet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dolin was listed before Lillet in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carpano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cocchi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dolin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martini | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Noilly Prat | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cinzano | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Lillet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about vermouth brands - Asked ChatGPT "Which vermouth should I buy?": 1. Dolin, 2. Cocchi, 3. Carpano, 4. Martini - Asked ChatGPT "What are the best vermouth brands?": 1. Carpano, 2. Dolin, 3. Cocchi, 4. Noilly Prat, 5. Martini, 6. Cinzano - Asked ChatGPT "What's the best sweet vermouth for a Negroni?": 1. Cocchi, 2. Carpano, 3. Dolin - Searched Google, AI Overview "sweet vermouth": 1. Carpano, 2. Cocchi, 3. Martini, 4. Dolin - Searched Google, AI Overview "vermouth brands": 1. Martini, 2. Noilly Prat, 3. Carpano, 4. Cocchi, 5. Dolin, 6. Cinzano, 7. Lillet Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for vermouth brands worldwide in September 2026? - In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%. - In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%. ## Month by month | Month | Dolin estimated searches | Dolin Share of Search | Dolin rank | Lillet estimated searches | Lillet Share of Search | Lillet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.8% | 7 | 201K | 65.6% | 1 | | Nov 2025 | 6.6K | 2.1% | 7 | 201K | 63.2% | 1 | | Dec 2025 | 9.9K | 2.1% | 6 | 301K | 64.5% | 1 | | Jan 2026 | 8.1K | 2.6% | 6 | 201K | 65% | 1 | | Feb 2026 | 5.4K | 2.1% | 7 | 165K | 64.3% | 1 | | Mar 2026 | 5.4K | 2% | 7 | 165K | 62.2% | 1 | | Apr 2026 | 5.4K | 1.8% | 7 | 201K | 67.6% | 1 | | May 2026 | 8.1K | 2.3% | 6 | 246K | 70.9% | 1 | | Jun 2026 | 9.9K | 3.4% | 5 | 201K | 68.7% | 1 | | Jul 2026 | 4.4K | 1.3% | 7 | 246K | 72.8% | 1 | | Aug 2026 | 5.4K | 1.8% | 7 | 201K | 67.2% | 1 | | Sep 2026 | 5.4K | 2.4% | 7 | 135K | 59.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dolin’s and Lillet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dolin**: Measured on the search term “dolin vermouth”. - **Lillet**: Measured on the search term “lillet”. - [Dolin profile](/demand/global-en/brands/dolin) - [Lillet profile](/demand/global-en/brands/lillet) - [All vermouth brands worldwide](/demand/global-en/categories/vermouth-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dolin or Lillet more popular in search? In September 2026, Lillet had more branded searches than Dolin among vermouth brands worldwide. Lillet had about 135,000 branded searches, while Dolin had 5,400. Lillet made up 59.2% of all vermouth brand searches we track, and Dolin accounted for 2.4%. ## Cite this page Brandwave. "Dolin vs Lillet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dolin-vs-lillet This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dolin-vs-lillet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.