---
title: "Dogtra vs Fi: Which is searched more?"
description: "Which is more popular in search, Dogtra or Fi? Compare estimated monthly branded-search demand and Share of Search inside the GPS collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dogtra-vs-fi-dog-collar"
publisher: "Brandwave"
---

# Dogtra vs Fi: Which is searched more?

Which is more popular in search, Dogtra or Fi? Compare estimated monthly branded-search demand and Share of Search inside the GPS collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dogtra and Fi
- **Competitive set**: GPS collar brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dogtra Share of Search**: 6.9%
- **Fi Share of Search**: 13.3%

## Which is more popular in search, Dogtra or Fi?

- In September 2026, Fi had more branded searches than Dogtra among GPS collar brands worldwide. Fi was estimated to have 28.7K branded searches compared to Dogtra’s 14.8K, and held a 13.3% Share of Search versus Dogtra’s 6.9%.
- Fi was ahead of Dogtra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dogtra’s estimated Share of Search among GPS collar brands worldwide moved from 9.3% to 6.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide moved from 18% to 13.3%, and its estimated monthly branded searches moved from 35.3K to 28.7K.

## How did search popularity change for GPS collar brands worldwide in September 2026?

- In September 2026, Fi lost estimated Share of Search among GPS collar brands worldwide, from 15.4% to 13.3%.
- In September 2026, Dogtra lost estimated Share of Search among GPS collar brands worldwide, from 8% to 6.9%.

## Month by month

| Month | Dogtra estimated searches | Dogtra Share of Search | Dogtra rank | Fi estimated searches | Fi Share of Search | Fi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 9.3% | 3 | 35.3K | 18% | 2 |
| Nov 2025 | 22.2K | 9.3% | 3 | 42.9K | 18% | 2 |
| Dec 2025 | 27.1K | 12% | 3 | 52.2K | 23.1% | 2 |
| Jan 2026 | 27.1K | 10.8% | 3 | 46.5K | 18.5% | 2 |
| Feb 2026 | 22.2K | 10.7% | 3 | 38K | 18.2% | 2 |
| Mar 2026 | 18.1K | 7.5% | 3 | 42.8K | 17.8% | 2 |
| Apr 2026 | 18.1K | 6.7% | 3 | 37.9K | 14.1% | 2 |
| May 2026 | 18.1K | 7.7% | 3 | 41K | 17.5% | 2 |
| Jun 2026 | 18.1K | 6.4% | 3 | 50K | 17.7% | 2 |
| Jul 2026 | 14.8K | 5.5% | 3 | 42.8K | 15.9% | 2 |
| Aug 2026 | 18.1K | 8% | 3 | 35K | 15.4% | 2 |
| Sep 2026 | 14.8K | 6.9% | 3 | 28.7K | 13.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dogtra’s and Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dogtra**: Measured on the search term “dogtra”.
- **Fi**: Measured on the search terms “fi collar”, “fi dog collar” and “tryfi”, summed into one figure.

- [Dogtra profile](/demand/global-en/brands/dogtra)
- [Fi profile](/demand/global-en/brands/fi-dog-collar)
- [All GPS collar brands worldwide](/demand/global-en/categories/gps-collar-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dogtra or Fi?

In September 2026, Fi had more branded searches than Dogtra among GPS collar brands worldwide. Fi was estimated to have 28.7K branded searches compared to Dogtra’s 14.8K, and held a 13.3% Share of Search versus Dogtra’s 6.9%.

## Cite this page

Brandwave. "Dogtra vs Fi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dogtra-vs-fi-dog-collar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dogtra-vs-fi-dog-collar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.