---
title: "Dogit vs KONG: Which is searched more?"
description: "Which is more popular in search, Dogit or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dogit-vs-kong"
publisher: "Brandwave"
---

# Dogit vs KONG: Which is searched more?

Which is more popular in search, Dogit or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dogit and KONG
- **Competitive set**: Pet accessory brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dogit Share of Search**: 2.2%
- **KONG Share of Search**: 48%

## Which is more popular in search, Dogit or KONG?

- In September 2026, KONG had more branded searches than Dogit among pet accessory brands worldwide. KONG was estimated to have 64.3K branded searches compared to Dogit’s 2.9K, and held a 48% Share of Search versus Dogit’s 2.2%.
- KONG was ahead of Dogit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dogit’s estimated Share of Search among pet accessory brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among pet accessory brands worldwide moved from 50.2% to 48%, and its estimated monthly branded searches moved from 78.6K to 64.3K.

## How did search popularity change for pet accessory brands worldwide in September 2026?

- In September 2026, KONG lost estimated Share of Search among pet accessory brands worldwide, from 52.1% to 48%.

## Month by month

| Month | Dogit estimated searches | Dogit Share of Search | Dogit rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 1.9% | 7 | 78.6K | 50.2% | 1 |
| Nov 2025 | 2.9K | 1.6% | 6 | 109K | 58.1% | 1 |
| Dec 2025 | 2.4K | 1.1% | 7 | 132K | 61.3% | 1 |
| Jan 2026 | 2.4K | 1.4% | 7 | 109K | 62.3% | 1 |
| Feb 2026 | 2.4K | 1.5% | 6 | 88.8K | 56.6% | 1 |
| Mar 2026 | 2.9K | 1.8% | 6 | 92.1K | 56.6% | 1 |
| Apr 2026 | 2.9K | 2% | 6 | 75.3K | 50.6% | 1 |
| May 2026 | 2.9K | 2.2% | 6 | 64.3K | 49.2% | 1 |
| Jun 2026 | 3.6K | 3% | 6 | 64.3K | 52.7% | 1 |
| Jul 2026 | 2.9K | 2.3% | 6 | 67.6K | 54.3% | 1 |
| Aug 2026 | 2.9K | 1.9% | 6 | 78.6K | 52.1% | 1 |
| Sep 2026 | 2.9K | 2.2% | 6 | 64.3K | 48% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dogit’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dogit**: Measured on the search term “dogit”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Dogit profile](/demand/global-en/brands/dogit)
- [KONG profile](/demand/global-en/brands/kong)
- [All pet accessory brands worldwide](/demand/global-en/categories/pet-accessory-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dogit or KONG?

In September 2026, KONG had more branded searches than Dogit among pet accessory brands worldwide. KONG was estimated to have 64.3K branded searches compared to Dogit’s 2.9K, and held a 48% Share of Search versus Dogit’s 2.2%.

## Cite this page

Brandwave. "Dogit vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dogit-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dogit-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.