--- title: "Document360 vs GitBook: Which is more popular by branded search?" description: "Which is more popular in search, Document360 or GitBook? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/document360-vs-gitbook" publisher: "Brandwave" --- # Document360 vs GitBook: Which is more popular by branded search? Which is more popular in search, Document360 or GitBook? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Document360 and GitBook - **Competitive set**: Customer knowledge base platforms - **Market**: Global - **Month measured**: Aug 2026 - **Document360 Share of Search**: 9.6% - **GitBook Share of Search**: 81.5% ## Which is more popular in search, Document360 or GitBook? - In August 2026, GitBook had more branded searches than Document360 among customer knowledge base platforms worldwide. GitBook was estimated to have 37.9K branded searches compared to Document360’s 4.5K, and held an 81.5% Share of Search versus Document360’s 9.6%. - GitBook was ahead of Document360 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Document360’s estimated Share of Search among customer knowledge base platforms worldwide moved from 9.9% to 9.6%, and its estimated monthly branded searches moved from 8.2K to 4.5K. - Across the 11 months ending August 2026, GitBook’s estimated Share of Search among customer knowledge base platforms worldwide moved from 79.6% to 81.5%, and its estimated monthly branded searches moved from 66.3K to 37.9K. ## How did search popularity change for customer knowledge base platforms worldwide in August 2026? - Estimated monthly branded searches for Document360 worldwide fell 45.7% over 11 measured months, from 8.2K to 4.5K in August 2026. - Estimated monthly branded searches for GitBook worldwide fell 42.9% over 11 measured months, from 66.3K to 37.9K in August 2026. ## Month by month | Month | Document360 estimated searches | Document360 Share of Search | Document360 rank | GitBook estimated searches | GitBook Share of Search | GitBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 9.9% | 2 | 66.3K | 79.6% | 1 | | Nov 2025 | 8.2K | 11.4% | 2 | 55.3K | 76.9% | 1 | | Dec 2025 | 6.7K | 9.7% | 2 | 54.3K | 78.7% | 1 | | Jan 2026 | 6.7K | 8.2% | 2 | 66.3K | 81.6% | 1 | | Feb 2026 | 6.8K | 12.9% | 2 | 38K | 72.6% | 1 | | Mar 2026 | 6.7K | 12.7% | 2 | 39K | 73.7% | 1 | | Apr 2026 | 6.7K | 13.3% | 2 | 37.9K | 74.8% | 1 | | May 2026 | 4.5K | 10.9% | 2 | 31.9K | 77.1% | 1 | | Jun 2026 | 4.5K | 8.2% | 2 | 45.3K | 82.8% | 1 | | Jul 2026 | 4.5K | 9.6% | 2 | 37.9K | 81.1% | 1 | | Aug 2026 | 4.5K | 9.6% | 2 | 37.9K | 81.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Document360’s and GitBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Document360**: Measured on the search terms “document360”, “document360 com”, “document360 documentation” and “document360 knowledge base”, summed into one figure. - **GitBook**: Measured on the search terms “git book”, “gitbook”, “gitbook app”, “gitbook com” and “gitbook documentation”, summed into one figure. - [Document360 profile](/demand/global-en/brands/document360) - [GitBook profile](/demand/global-en/brands/gitbook) - [All customer knowledge base platforms worldwide](/demand/global-en/categories/customer-knowledge-base-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Document360 or GitBook? In August 2026, GitBook had more branded searches than Document360 among customer knowledge base platforms worldwide. GitBook was estimated to have 37.9K branded searches compared to Document360’s 4.5K, and held an 81.5% Share of Search versus Document360’s 9.6%. ## Cite this page Brandwave. "Document360 vs GitBook: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/document360-vs-gitbook This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/document360-vs-gitbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.