--- title: "Dock vs Highspot: Which is searched more?" description: "Is Dock or Highspot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales content management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dock-vs-highspot" publisher: "Brandwave" --- # Dock vs Highspot: Which is searched more? Is Dock or Highspot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales content management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dock and Highspot - **Competitive set**: Sales content management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dock Share of Search**: 0.04% - **Highspot Share of Search**: 39.9% ## Is Dock or Highspot more popular in search? - In September 2026, Highspot had more branded searches than Dock among sales content management platforms worldwide. Highspot had about 22,200 branded searches, while Dock had 20. Highspot made up 39.9% of all sales content management platform searches we track, and Dock accounted for 0.04%. - Highspot was ahead of Dock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dock’s share of searches among sales content management platforms worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 20. - Across the 12 months ending September 2026, Highspot’s share of searches among sales content management platforms worldwide moved from 46.7% to 39.9%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top sales content management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Highspot appeared in all five answers. Dock was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Highspot was listed before Dock in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Highspot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Seismic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Showpad | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mindtickle | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Dock | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Paperflite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales content management platforms - Asked ChatGPT "Which sales content management platform should I use?": 1. Highspot, 2. Seismic, 3. Showpad, 4. Dock - Asked ChatGPT "What are the best sales content management platforms?": 1. Seismic, 2. Showpad, 3. Mindtickle, 4. Dock, 5. Highspot - Asked ChatGPT "What's the best sales content management platform for a sales team?": 1. Highspot, 2. Seismic, 3. Showpad - Searched Google, AI Overview "sales enablement software": 1. Highspot, 2. Seismic, 3. Showpad, 4. Mindtickle, 5. Dock - Searched Google, AI Overview "sales content management": 1. Highspot, 2. Showpad, 3. Seismic Not named in any answer: Paperflite. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales content management platforms worldwide in September 2026? - In September 2026, Highspot lost share of searches among sales content management platforms worldwide, from 46.8% to 39.9%. - Estimated monthly branded searches for Dock worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Month by month | Month | Dock estimated searches | Dock Share of Search | Dock rank | Highspot estimated searches | Highspot Share of Search | Highspot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.06% | 6 | 33.1K | 46.7% | 1 | | Nov 2025 | 30 | 0.05% | 6 | 33.1K | 51% | 1 | | Dec 2025 | 20 | 0.04% | 6 | 27.1K | 50.3% | 1 | | Jan 2026 | 40 | 0.06% | 6 | 33.1K | 48.3% | 1 | | Feb 2026 | 30 | 0.04% | 6 | 33.1K | 48.2% | 1 | | Mar 2026 | 40 | 0.06% | 6 | 33.1K | 47.4% | 1 | | Apr 2026 | 40 | 0.07% | 6 | 27.1K | 44% | 1 | | May 2026 | 20 | 0.03% | 6 | 27.1K | 45.4% | 1 | | Jun 2026 | 20 | 0.03% | 6 | 27.1K | 42.6% | 1 | | Jul 2026 | 30 | 0.05% | 6 | 27.1K | 45.4% | 1 | | Aug 2026 | 20 | 0.03% | 6 | 27.1K | 46.8% | 1 | | Sep 2026 | 20 | 0.04% | 6 | 22.2K | 39.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dock’s and Highspot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dock**: Measured on the search term “dock sales room”. - **Highspot**: Measured on the search term “highspot”. - [Dock profile](/demand/global-en/brands/dock) - [Highspot profile](/demand/global-en/brands/highspot) - [All sales content management platforms worldwide](/demand/global-en/categories/sales-content-management-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dock or Highspot more popular in search? In September 2026, Highspot had more branded searches than Dock among sales content management platforms worldwide. Highspot had about 22,200 branded searches, while Dock had 20. Highspot made up 39.9% of all sales content management platform searches we track, and Dock accounted for 0.04%. ## Cite this page Brandwave. "Dock vs Highspot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dock-vs-highspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dock-vs-highspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.