--- title: "DNC vs Pyramex: Which is searched more?" description: "Is DNC or Pyramex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hi vis clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dnc-vs-pyramex" publisher: "Brandwave" --- # DNC vs Pyramex: Which is searched more? Is DNC or Pyramex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hi vis clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DNC and Pyramex - **Competitive set**: Hi vis clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **DNC Share of Search**: 1.8% - **Pyramex Share of Search**: 4.9% ## Is DNC or Pyramex more popular in search? - In September 2026, Pyramex had more branded searches than DNC among hi vis clothing brands worldwide. Pyramex had about 4,400 branded searches, while DNC had 1,600. Pyramex made up 4.9% of all hi vis clothing brand searches we track, and DNC accounted for 1.8%. - Pyramex was ahead of DNC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DNC’s share of searches among hi vis clothing brands worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Pyramex’s share of searches among hi vis clothing brands worldwide moved from 4.1% to 4.9%, and its estimated monthly branded searches held steady at 4.4K. ## Top hi vis clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pyramex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DNC did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Portwest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Pyramex | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Hard Yakka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bisley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DNC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | King Gee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hi vis clothing brands - Asked ChatGPT "Which hi vis clothing brand should I buy?": 1. Portwest - Asked ChatGPT "What are the best hi vis clothing brands?": 1. Portwest, 2. Pyramex - Asked ChatGPT "What's the best hi vis clothing brand for worksite safety?": 1. Pyramex, 2. Portwest - Searched Google, AI Overview "high vis clothing": named none of the brands we track - Searched Google, AI Overview "reflective workwear": named none of the brands we track Not named in any answer: Hard Yakka, Bisley, DNC and King Gee. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hi vis clothing brands worldwide in September 2026? - In September 2026, DNC lost share of searches among hi vis clothing brands worldwide, from 2.9% to 1.8%. ## Month by month | Month | DNC estimated searches | DNC Share of Search | DNC rank | Pyramex estimated searches | Pyramex Share of Search | Pyramex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.8% | 5 | 4.4K | 4.1% | 4 | | Nov 2025 | 1.9K | 1.8% | 5 | 4.4K | 4.1% | 4 | | Dec 2025 | 1.3K | 1.7% | 5 | 4.4K | 5.9% | 4 | | Jan 2026 | 1.9K | 2.1% | 5 | 4.4K | 4.8% | 4 | | Feb 2026 | 1.9K | 2.1% | 5 | 4.4K | 4.8% | 4 | | Mar 2026 | 1.9K | 2% | 5 | 4.4K | 4.7% | 4 | | Apr 2026 | 1.9K | 2.3% | 5 | 4.4K | 5.3% | 4 | | May 2026 | 2.4K | 2.8% | 5 | 4.4K | 5.1% | 4 | | Jun 2026 | 2.4K | 2.5% | 5 | 4.4K | 4.5% | 4 | | Jul 2026 | 1.9K | 2.1% | 5 | 4.4K | 4.8% | 4 | | Aug 2026 | 2.4K | 2.9% | 5 | 4.4K | 5.2% | 4 | | Sep 2026 | 1.6K | 1.8% | 5 | 4.4K | 4.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using DNC’s and Pyramex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DNC**: Measured on the search term “dnc workwear”. - **Pyramex**: Measured on the search term “pyramex”. - [DNC profile](/demand/global-en/brands/dnc) - [Pyramex profile](/demand/global-en/brands/pyramex) - [All hi vis clothing brands worldwide](/demand/global-en/categories/hi-vis-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DNC or Pyramex more popular in search? In September 2026, Pyramex had more branded searches than DNC among hi vis clothing brands worldwide. Pyramex had about 4,400 branded searches, while DNC had 1,600. Pyramex made up 4.9% of all hi vis clothing brand searches we track, and DNC accounted for 1.8%. ## Cite this page Brandwave. "DNC vs Pyramex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dnc-vs-pyramex This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dnc-vs-pyramex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.