--- title: "DMM vs SCARPA: Which is searched more?" description: "Is DMM or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dmm-vs-scarpa" publisher: "Brandwave" --- # DMM vs SCARPA: Which is searched more? Is DMM or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DMM and SCARPA - **Competitive set**: Climbing gear brands - **Market**: Global - **Month measured**: Sep 2026 - **DMM Share of Search**: 79.2% - **SCARPA Share of Search**: 0.29% ## Is DMM or SCARPA more popular in search? - In September 2026, DMM had more branded searches than SCARPA among climbing gear brands worldwide. DMM had about 3.4 million branded searches, while SCARPA had 12,100. DMM made up 79.2% of all climbing gear brand searches we track, and SCARPA accounted for 0.29%. - DMM was ahead of SCARPA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DMM’s share of searches among climbing gear brands worldwide moved from 80.5% to 79.2%, and its estimated monthly branded searches held steady at 3.4M. - Across the 12 months ending September 2026, SCARPA’s share of searches among climbing gear brands worldwide held steady at 0.29%, and its estimated monthly branded searches held steady at 12.1K. ## Top climbing gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DMM and SCARPA were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Black Diamond | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Sportiva | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Petzl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Edelrid | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mammut | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | DMM | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about climbing gear brands - Asked ChatGPT "Which climbing gear brand should I buy?": 1. Petzl, 2. Black Diamond, 3. La Sportiva, 4. Edelrid, 5. Mammut - Asked ChatGPT "What are the best climbing gear brands?": 1. Petzl, 2. Black Diamond, 3. La Sportiva, 4. Mammut, 5. SCARPA, 6. Edelrid, 7. DMM - Asked ChatGPT "What's the best climbing gear brand for a rock wall?": 1. Petzl, 2. Black Diamond, 3. La Sportiva, 4. Edelrid - Searched Google, AI Overview "rock climbing gear": 1. La Sportiva, 2. Black Diamond - Searched Google, AI Overview "climbing gear for beginners": 1. Black Diamond, 2. La Sportiva, 3. Petzl Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for climbing gear brands worldwide in September 2026? - DMM’s share of searches among climbing gear brands worldwide has lost ground for 3 months in a row, from 82.3% to 79.2% in September 2026. ## Month by month | Month | DMM estimated searches | DMM Share of Search | DMM rank | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 80.5% | 1 | 12.1K | 0.29% | 6 | | Nov 2025 | 3.4M | 78.4% | 1 | 12.1K | 0.28% | 6 | | Dec 2025 | 3.4M | 79% | 1 | 12.1K | 0.29% | 6 | | Jan 2026 | 4.1M | 80.6% | 1 | 12.1K | 0.24% | 6 | | Feb 2026 | 3.4M | 80.5% | 1 | 12.1K | 0.29% | 6 | | Mar 2026 | 3.4M | 80.4% | 1 | 12.1K | 0.29% | 6 | | Apr 2026 | 3.4M | 80.4% | 1 | 12.1K | 0.29% | 6 | | May 2026 | 3.4M | 80.4% | 1 | 12.1K | 0.29% | 6 | | Jun 2026 | 3.4M | 82.3% | 1 | 9.9K | 0.24% | 6 | | Jul 2026 | 3.4M | 80.9% | 1 | 12.1K | 0.29% | 6 | | Aug 2026 | 3.4M | 79.2% | 1 | 12.1K | 0.29% | 6 | | Sep 2026 | 3.4M | 79.2% | 1 | 12.1K | 0.29% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using DMM’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DMM**: Measured on the search term “dmm”. - **SCARPA**: Measured on the search term “scarpa climbing shoes”. - [DMM profile](/demand/global-en/brands/dmm) - [SCARPA profile](/demand/global-en/brands/scarpa) - [All climbing gear brands worldwide](/demand/global-en/categories/climbing-gear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DMM or SCARPA more popular in search? In September 2026, DMM had more branded searches than SCARPA among climbing gear brands worldwide. DMM had about 3.4 million branded searches, while SCARPA had 12,100. DMM made up 79.2% of all climbing gear brand searches we track, and SCARPA accounted for 0.29%. ## Cite this page Brandwave. "DMM vs SCARPA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dmm-vs-scarpa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dmm-vs-scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.