--- title: "DMM vs PMI: Which is searched more?" description: "Is DMM or PMI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dmm-vs-pmi-rope" publisher: "Brandwave" --- # DMM vs PMI: Which is searched more? Is DMM or PMI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Static rope brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DMM and PMI - **Competitive set**: Static rope brands - **Market**: Global - **Month measured**: Sep 2026 - **DMM Share of Search**: 87% - **PMI Share of Search**: 0.02% ## Is DMM or PMI more popular in search? - In September 2026, DMM had more branded searches than PMI among static rope brands worldwide. DMM had about 3.4 million branded searches, while PMI had 590. DMM made up 87% of all static rope brand searches we track, and PMI accounted for 0.02%. - DMM was ahead of PMI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DMM’s share of searches among static rope brands worldwide held steady at 87%, and its estimated monthly branded searches held steady at 3.4M. - Across the 12 months ending September 2026, PMI’s share of searches among static rope brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 720 to 590. ## Top static rope brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DMM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PMI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sterling Rope | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Petzl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Edelrid | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mammut | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | DMM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black Diamond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about static rope brands - Asked ChatGPT "Which static rope brand should I buy?": 1. Sterling Rope, 2. PMI, 3. Edelrid, 4. Petzl - Asked ChatGPT "What are the best static rope brands?": 1. Sterling Rope, 2. PMI, 3. Edelrid, 4. Petzl - Asked ChatGPT "What's the best static rope brand for climbing and caving?": 1. PMI, 2. Petzl, 3. Sterling Rope - Searched Google, AI Overview "static climbing rope": 1. Mammut, 2. Sterling Rope - Searched Google, AI Overview "caving rope": 1. PMI, 2. Petzl Not named in any answer: DMM and Black Diamond. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for static rope brands worldwide in September 2026? - DMM’s share of searches among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026. - Estimated monthly branded searches for PMI worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | DMM estimated searches | DMM Share of Search | DMM rank | PMI estimated searches | PMI Share of Search | PMI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 87% | 1 | 720 | 0.02% | 7 | | Nov 2025 | 3.4M | 84.5% | 1 | 590 | 0.01% | 7 | | Dec 2025 | 3.4M | 85.2% | 1 | 590 | 0.02% | 7 | | Jan 2026 | 4.1M | 87.1% | 1 | 590 | 0.01% | 7 | | Feb 2026 | 3.4M | 87% | 1 | 590 | 0.02% | 7 | | Mar 2026 | 3.4M | 86.9% | 1 | 720 | 0.02% | 7 | | Apr 2026 | 3.4M | 86.9% | 1 | 720 | 0.02% | 7 | | May 2026 | 3.4M | 86.9% | 1 | 720 | 0.02% | 7 | | Jun 2026 | 3.4M | 89% | 1 | 720 | 0.02% | 7 | | Jul 2026 | 3.4M | 87.4% | 1 | 590 | 0.02% | 7 | | Aug 2026 | 3.4M | 87% | 1 | 590 | 0.02% | 7 | | Sep 2026 | 3.4M | 87% | 1 | 590 | 0.02% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using DMM’s and PMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DMM**: Measured on the search term “dmm”. - **PMI**: Measured on the search term “pmi rope”. - [DMM profile](/demand/global-en/brands/dmm) - [PMI profile](/demand/global-en/brands/pmi-rope) - [All static rope brands worldwide](/demand/global-en/categories/static-rope-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DMM or PMI more popular in search? In September 2026, DMM had more branded searches than PMI among static rope brands worldwide. DMM had about 3.4 million branded searches, while PMI had 590. DMM made up 87% of all static rope brand searches we track, and PMI accounted for 0.02%. ## Cite this page Brandwave. "DMM vs PMI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dmm-vs-pmi-rope This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dmm-vs-pmi-rope. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.