---
title: "DMM vs Petzl: Which is more popular by branded search?"
description: "Which is more popular in search, DMM or Petzl? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dmm-vs-petzl"
publisher: "Brandwave"
---

# DMM vs Petzl: Which is more popular by branded search?

Which is more popular in search, DMM or Petzl? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DMM and Petzl
- **Competitive set**: Climbing gear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **DMM Share of Search**: 78%
- **Petzl Share of Search**: 2.6%

## Which is more popular in search, DMM or Petzl?

- In August 2026, DMM had more branded searches than Petzl among climbing gear brands worldwide. DMM was estimated to have 3.4M branded searches compared to Petzl’s 110K, and held a 78% Share of Search versus Petzl’s 2.6%.
- DMM was ahead of Petzl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DMM’s estimated Share of Search among climbing gear brands worldwide held steady at 78%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Petzl’s estimated Share of Search among climbing gear brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for climbing gear brands worldwide in August 2026?

- In August 2026, DMM lost estimated Share of Search among climbing gear brands worldwide, from 79.9% to 78%.

## Month by month

| Month | DMM estimated searches | DMM Share of Search | DMM rank | Petzl estimated searches | Petzl Share of Search | Petzl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 78% | 1 | 110K | 2.6% | 4 |
| Nov 2025 | 3.4M | 74.3% | 1 | 135K | 3% | 4 |
| Dec 2025 | 3.4M | 74.8% | 1 | 110K | 2.5% | 4 |
| Jan 2026 | 4.1M | 78% | 1 | 135K | 2.6% | 4 |
| Feb 2026 | 3.4M | 78% | 1 | 110K | 2.6% | 4 |
| Mar 2026 | 3.4M | 77.9% | 1 | 110K | 2.6% | 4 |
| Apr 2026 | 3.4M | 79.4% | 1 | 110K | 2.6% | 4 |
| May 2026 | 3.4M | 79.4% | 1 | 110K | 2.6% | 4 |
| Jun 2026 | 3.4M | 81.2% | 1 | 90.5K | 2.2% | 4 |
| Jul 2026 | 3.4M | 79.9% | 1 | 90.5K | 2.2% | 4 |
| Aug 2026 | 3.4M | 78% | 1 | 110K | 2.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DMM’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DMM**: Measured on the search term “dmm”.
- **Petzl**: Measured on the search term “petzl”.

- [DMM profile](/demand/global-en/brands/dmm)
- [Petzl profile](/demand/global-en/brands/petzl)
- [All climbing gear brands worldwide](/demand/global-en/categories/climbing-gear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DMM or Petzl?

In August 2026, DMM had more branded searches than Petzl among climbing gear brands worldwide. DMM was estimated to have 3.4M branded searches compared to Petzl’s 110K, and held a 78% Share of Search versus Petzl’s 2.6%.

## Cite this page

Brandwave. "DMM vs Petzl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dmm-vs-petzl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dmm-vs-petzl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.