--- title: "DMM vs Organic Climbing: Which is searched more?" description: "Is DMM or Organic Climbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dmm-vs-organic-climbing" publisher: "Brandwave" --- # DMM vs Organic Climbing: Which is searched more? Is DMM or Organic Climbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DMM and Organic Climbing - **Competitive set**: Chalk bag brands - **Market**: Global - **Month measured**: Sep 2026 - **DMM Share of Search**: 56% - **Organic Climbing Share of Search**: 0.04% ## Is DMM or Organic Climbing more popular in search? - In September 2026, DMM had more branded searches than Organic Climbing among chalk bag brands worldwide. DMM had about 3.4 million branded searches, while Organic Climbing had 2,400. DMM made up 56% of all chalk bag brand searches we track, and Organic Climbing accounted for 0.04%. - DMM was ahead of Organic Climbing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DMM’s share of searches among chalk bag brands worldwide moved from 51.7% to 56%, and its estimated monthly branded searches held steady at 3.4M. - Across the 12 months ending September 2026, Organic Climbing’s share of searches among chalk bag brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.4K. ## Top chalk bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Organic Climbing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DMM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Organic Climbing was listed before DMM in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Black Diamond | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Organic Climbing | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | 8BPLUS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mammut | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DMM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Arc'teryx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edelrid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deuter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chalk bag brands - Asked ChatGPT "Which chalk bag brand should I buy?": 1. Black Diamond, 2. Organic Climbing, 3. Mammut, 4. 8BPLUS - Asked ChatGPT "What are the best chalk bag brands?": 1. Black Diamond, 2. Organic Climbing, 3. Mammut, 4. 8BPLUS - Asked ChatGPT "What's the best chalk bag brand for indoor climbing?": 1. Black Diamond, 2. Organic Climbing, 3. 8BPLUS - Searched Google, AI Overview "climbing chalk bag": 1. Black Diamond, 2. 8BPLUS - Searched Google, AI Overview "chalk bag for bouldering": 1. Black Diamond, 2. DMM, 3. 8BPLUS Not named in any answer: Arc'teryx, Edelrid and Deuter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for chalk bag brands worldwide in September 2026? - In September 2026, DMM lost share of searches among chalk bag brands worldwide, from 60.1% to 56%. ## Month by month | Month | DMM estimated searches | DMM Share of Search | DMM rank | Organic Climbing estimated searches | Organic Climbing Share of Search | Organic Climbing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 51.7% | 1 | 2.4K | 0.04% | 5 | | Nov 2025 | 3.4M | 42.3% | 2 | 2.9K | 0.04% | 5 | | Dec 2025 | 3.4M | 42.3% | 2 | 2.9K | 0.04% | 5 | | Jan 2026 | 4.1M | 51.7% | 1 | 2.4K | 0.03% | 5 | | Feb 2026 | 3.4M | 56% | 1 | 2.4K | 0.04% | 5 | | Mar 2026 | 3.4M | 60.1% | 1 | 2.4K | 0.04% | 5 | | Apr 2026 | 3.4M | 63.9% | 1 | 2.9K | 0.06% | 5 | | May 2026 | 3.4M | 63.9% | 1 | 2.9K | 0.06% | 5 | | Jun 2026 | 3.4M | 64.7% | 1 | 2.4K | 0.05% | 5 | | Jul 2026 | 3.4M | 63.9% | 1 | 1.9K | 0.04% | 5 | | Aug 2026 | 3.4M | 60.1% | 1 | 2.4K | 0.04% | 5 | | Sep 2026 | 3.4M | 56% | 1 | 2.4K | 0.04% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DMM’s and Organic Climbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DMM**: Measured on the search term “dmm”. - **Organic Climbing**: Measured on the search term “organic climbing”. - [DMM profile](/demand/global-en/brands/dmm) - [Organic Climbing profile](/demand/global-en/brands/organic-climbing) - [All chalk bag brands worldwide](/demand/global-en/categories/chalk-bag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DMM or Organic Climbing more popular in search? In September 2026, DMM had more branded searches than Organic Climbing among chalk bag brands worldwide. DMM had about 3.4 million branded searches, while Organic Climbing had 2,400. DMM made up 56% of all chalk bag brand searches we track, and Organic Climbing accounted for 0.04%. ## Cite this page Brandwave. "DMM vs Organic Climbing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dmm-vs-organic-climbing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dmm-vs-organic-climbing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.