--- title: "DLA Piper vs Kirkland & Ellis: Which is searched more?" description: "Is DLA Piper or Kirkland & Ellis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dla-piper-vs-kirkland-ellis" publisher: "Brandwave" --- # DLA Piper vs Kirkland & Ellis: Which is searched more? Is DLA Piper or Kirkland & Ellis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DLA Piper and Kirkland & Ellis - **Competitive set**: Law firms - **Market**: Global - **Month measured**: Sep 2026 - **DLA Piper Share of Search**: 20.1% - **Kirkland & Ellis Share of Search**: 13.6% ## Is DLA Piper or Kirkland & Ellis more popular in search? - In September 2026, DLA Piper had more branded searches than Kirkland & Ellis among law firms worldwide. DLA Piper had about 110,000 branded searches, while Kirkland & Ellis had 74,000. DLA Piper made up 20.1% of all law firm searches we track, and Kirkland & Ellis accounted for 13.6%. - DLA Piper was ahead of Kirkland & Ellis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DLA Piper’s share of searches among law firms worldwide moved from 18.5% to 20.1%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Kirkland & Ellis’ share of searches among law firms worldwide moved from 12.5% to 13.6%, and its estimated monthly branded searches held steady at 74K. ## Top law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kirkland & Ellis was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. DLA Piper was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | DLA Piper | 0 of 3 | 1 of 1 | 1 of 4 | | Baker McKenzie | 0 of 3 | 0 of 1 | 0 of 4 | | Kirkland & Ellis | 1 of 3 | 1 of 1 | 2 of 4 | | Linklaters | 0 of 3 | 0 of 1 | 0 of 4 | | Clifford Chance | 0 of 3 | 0 of 1 | 0 of 4 | | Norton Rose Fulbright | 0 of 3 | 0 of 1 | 0 of 4 | | Allen & Overy | 0 of 3 | 0 of 1 | 0 of 4 | | Wachtell, Lipton, Rosen & Katz | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about law firms - Asked ChatGPT "Which law firm should I hire?": named none of the brands we track - Asked ChatGPT "What are the best law firms?": 1. Kirkland & Ellis, 2. Wachtell, Lipton, Rosen & Katz - Asked ChatGPT "What's the best law firm for commercial legal work?": named none of the brands we track - Searched Google, AI Overview "law firms": 1. Wachtell, Lipton, Rosen & Katz, 2. Kirkland & Ellis, 3. DLA Piper Not named in any answer: Baker McKenzie, Linklaters, Clifford Chance, Norton Rose Fulbright and Allen & Overy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for law firms worldwide in September 2026? - DLA Piper’s share of searches among law firms worldwide has gained ground for 3 months in a row, from 18.4% to 20.1% in September 2026. ## Month by month | Month | DLA Piper estimated searches | DLA Piper Share of Search | DLA Piper rank | Kirkland & Ellis estimated searches | Kirkland & Ellis Share of Search | Kirkland & Ellis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 18.5% | 2 | 74K | 12.5% | 5 | | Nov 2025 | 110K | 21.1% | 1 | 60.5K | 11.6% | 5 | | Dec 2025 | 90.5K | 5.7% | 2 | 60.5K | 3.8% | 4 | | Jan 2026 | 110K | 19.9% | 1 | 74K | 13.4% | 4 | | Feb 2026 | 110K | 21% | 1 | 74K | 14.1% | 3 | | Mar 2026 | 110K | 20% | 1 | 74K | 13.4% | 4 | | Apr 2026 | 110K | 21.7% | 1 | 60.5K | 11.9% | 5 | | May 2026 | 90.5K | 18.8% | 1 | 74K | 15.4% | 3 | | Jun 2026 | 90.5K | 18.4% | 2 | 74K | 15% | 3 | | Jul 2026 | 90.5K | 18.9% | 1 | 60.5K | 12.7% | 3 | | Aug 2026 | 90.5K | 19.8% | 1 | 60.5K | 13.3% | 3 | | Sep 2026 | 110K | 20.1% | 1 | 74K | 13.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DLA Piper’s and Kirkland & Ellis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DLA Piper**: Measured on the search term “dla piper”. - **Kirkland & Ellis**: Measured on the search terms “kirkland and ellis” and “kirkland ellis”, summed into one figure. - [DLA Piper profile](/demand/global-en/brands/dla-piper) - [Kirkland & Ellis profile](/demand/global-en/brands/kirkland-ellis) - [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DLA Piper or Kirkland & Ellis more popular in search? In September 2026, DLA Piper had more branded searches than Kirkland & Ellis among law firms worldwide. DLA Piper had about 110,000 branded searches, while Kirkland & Ellis had 74,000. DLA Piper made up 20.1% of all law firm searches we track, and Kirkland & Ellis accounted for 13.6%. ## Cite this page Brandwave. "DLA Piper vs Kirkland & Ellis: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dla-piper-vs-kirkland-ellis This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dla-piper-vs-kirkland-ellis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.