--- title: "DK vs Fashion Angels: Which is searched more?" description: "Is DK or Fashion Angels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dk-vs-fashion-angels" publisher: "Brandwave" --- # DK vs Fashion Angels: Which is searched more? Is DK or Fashion Angels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DK and Fashion Angels - **Competitive set**: Sticker books brands - **Market**: Global - **Month measured**: Sep 2026 - **DK Share of Search**: 1.2% - **Fashion Angels Share of Search**: 0.19% ## Is DK or Fashion Angels more popular in search? - In September 2026, DK had more branded searches than Fashion Angels among sticker books brands worldwide. DK had about 18,100 branded searches, while Fashion Angels had 2,900. DK made up 1.2% of all sticker books brand searches we track, and Fashion Angels accounted for 0.19%. - DK was ahead of Fashion Angels in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DK’s share of searches among sticker books brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Fashion Angels’ share of searches among sticker books brands worldwide moved from 0.14% to 0.19%, and its estimated monthly branded searches held steady at 2.9K. ## Top sticker books brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DK was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fashion Angels was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DK was listed before Fashion Angels in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Usborne | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DK | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fashion Angels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | National Geographic | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | The Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bendon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sticker books brands - Asked ChatGPT "Which sticker books brand should I buy?": 1. Fashion Angels, 2. DK, 3. Melissa & Doug - Asked ChatGPT "What are the best sticker books brands?": 1. Melissa & Doug, 2. Usborne, 3. DK, 4. Fashion Angels - Asked ChatGPT "What's the best sticker books brand for kids?": 1. Melissa & Doug, 2. Usborne, 3. DK - Searched Google, AI Overview "sticker books": named none of the brands we track - Searched Google, AI Overview "sticker activity books": 1. Usborne, 2. National Geographic Not named in any answer: The Works and Bendon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sticker books brands worldwide in September 2026? - Estimated monthly branded searches for DK worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | DK estimated searches | DK Share of Search | DK rank | Fashion Angels estimated searches | Fashion Angels Share of Search | Fashion Angels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.1% | 4 | 2.9K | 0.14% | 7 | | Nov 2025 | 18.1K | 0.78% | 6 | 2.9K | 0.13% | 7 | | Dec 2025 | 18.1K | 0.87% | 6 | 3.6K | 0.17% | 7 | | Jan 2026 | 18.1K | 0.98% | 6 | 4.4K | 0.24% | 7 | | Feb 2026 | 18.1K | 1% | 4 | 2.9K | 0.16% | 7 | | Mar 2026 | 27.1K | 1.3% | 4 | 2.9K | 0.14% | 7 | | Apr 2026 | 22.2K | 1.5% | 4 | 2.4K | 0.16% | 7 | | May 2026 | 18.1K | 1.2% | 5 | 2.4K | 0.16% | 7 | | Jun 2026 | 18.1K | 1.5% | 5 | 1.9K | 0.15% | 7 | | Jul 2026 | 22.2K | 1.6% | 4 | 1.9K | 0.14% | 7 | | Aug 2026 | 18.1K | 1.3% | 5 | 2.4K | 0.17% | 7 | | Sep 2026 | 18.1K | 1.2% | 5 | 2.9K | 0.19% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using DK’s and Fashion Angels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DK**: Measured on the search term “dk books”. - **Fashion Angels**: Measured on the search term “fashion angels”. - [DK profile](/demand/global-en/brands/dk) - [Fashion Angels profile](/demand/global-en/brands/fashion-angels) - [All sticker books brands worldwide](/demand/global-en/categories/sticker-books-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DK or Fashion Angels more popular in search? In September 2026, DK had more branded searches than Fashion Angels among sticker books brands worldwide. DK had about 18,100 branded searches, while Fashion Angels had 2,900. DK made up 1.2% of all sticker books brand searches we track, and Fashion Angels accounted for 0.19%. ## Cite this page Brandwave. "DK vs Fashion Angels: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dk-vs-fashion-angels This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dk-vs-fashion-angels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.