---
title: "DJI vs Parrot: Which is more popular by branded search?"
description: "Which is more popular in search, DJI or Parrot? Compare estimated monthly branded-search demand and Share of Search inside the Drone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dji-vs-parrot"
publisher: "Brandwave"
---

# DJI vs Parrot: Which is more popular by branded search?

Which is more popular in search, DJI or Parrot? Compare estimated monthly branded-search demand and Share of Search inside the Drone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DJI and Parrot
- **Competitive set**: Drone brands
- **Market**: Global
- **Month measured**: Aug 2026
- **DJI Share of Search**: 9.1%
- **Parrot Share of Search**: 75.7%

## Which is more popular in search, DJI or Parrot?

- In August 2026, Parrot had more branded searches than DJI among drone brands worldwide. Parrot was estimated to have 1M branded searches compared to DJI’s 120K, and held a 75.7% Share of Search versus DJI’s 9.1%.
- Parrot was ahead of DJI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among drone brands worldwide moved from 6.5% to 9.1%, and its estimated monthly branded searches moved from 83.5K to 120K.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide moved from 77.4% to 75.7%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for drone brands worldwide in August 2026?

- Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

## Month by month

| Month | DJI estimated searches | DJI Share of Search | DJI rank | Parrot estimated searches | Parrot Share of Search | Parrot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 83.5K | 6.5% | 3 | 1M | 77.4% | 1 |
| Nov 2025 | 94.7K | 7.2% | 3 | 1M | 76.3% | 1 |
| Dec 2025 | 93.1K | 8.1% | 3 | 823K | 71.9% | 1 |
| Jan 2026 | 102K | 7.8% | 3 | 1M | 76.3% | 1 |
| Feb 2026 | 83.5K | 7.8% | 3 | 823K | 76.6% | 1 |
| Mar 2026 | 85.7K | 6.6% | 3 | 1M | 76.7% | 1 |
| Apr 2026 | 93.1K | 7.2% | 3 | 1M | 77.5% | 1 |
| May 2026 | 102K | 7.9% | 3 | 1M | 76.9% | 1 |
| Jun 2026 | 99.9K | 9.1% | 3 | 823K | 75.1% | 1 |
| Jul 2026 | 99.9K | 9.2% | 3 | 823K | 75.6% | 1 |
| Aug 2026 | 120K | 9.1% | 3 | 1M | 75.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DJI’s and Parrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DJI**: Measured on the search terms “action camera dji”, “dji com” and “dji osmo action”, summed into one figure.
- **Parrot**: Measured on the search term “parrot”.

- [DJI profile](/demand/global-en/brands/dji)
- [Parrot profile](/demand/global-en/brands/parrot)
- [All drone brands worldwide](/demand/global-en/categories/drone-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DJI or Parrot?

In August 2026, Parrot had more branded searches than DJI among drone brands worldwide. Parrot was estimated to have 1M branded searches compared to DJI’s 120K, and held a 75.7% Share of Search versus DJI’s 9.1%.

## Cite this page

Brandwave. "DJI vs Parrot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dji-vs-parrot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dji-vs-parrot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.