---
title: "DJI vs Insta360: Which is more popular by branded search?"
description: "Which is more popular in search, DJI or Insta360? Compare estimated monthly branded-search demand and Share of Search inside the Action camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dji-vs-insta360"
publisher: "Brandwave"
---

# DJI vs Insta360: Which is more popular by branded search?

Which is more popular in search, DJI or Insta360? Compare estimated monthly branded-search demand and Share of Search inside the Action camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DJI and Insta360
- **Competitive set**: Action camera brands
- **Market**: Global
- **Month measured**: Aug 2026
- **DJI Share of Search**: 2.8%
- **Insta360 Share of Search**: 49.5%

## Which is more popular in search, DJI or Insta360?

- In August 2026, Insta360 had more branded searches than DJI among action camera brands worldwide. Insta360 was estimated to have 2.1M branded searches compared to DJI’s 120K, and held a 49.5% Share of Search versus DJI’s 2.8%.
- Insta360 was ahead of DJI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 83.5K to 120K.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide moved from 50.7% to 49.5%, and its estimated monthly branded searches moved from 1.8M to 2.1M.

## How did search popularity change for action camera brands worldwide in August 2026?

- In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%.
- Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

## Month by month

| Month | DJI estimated searches | DJI Share of Search | DJI rank | Insta360 estimated searches | Insta360 Share of Search | Insta360 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 83.5K | 2.3% | 3 | 1.8M | 50.7% | 1 |
| Nov 2025 | 94.7K | 2.2% | 3 | 2.2M | 50.5% | 1 |
| Dec 2025 | 93.1K | 2.2% | 3 | 2.1M | 50.2% | 1 |
| Jan 2026 | 102K | 2.6% | 3 | 1.8M | 46.1% | 2 |
| Feb 2026 | 83.5K | 2.4% | 3 | 1.8M | 50% | 1 |
| Mar 2026 | 85.7K | 2.4% | 3 | 1.8M | 50.6% | 1 |
| Apr 2026 | 93.1K | 2.4% | 3 | 1.8M | 46.4% | 2 |
| May 2026 | 102K | 2.4% | 3 | 2.1M | 50.4% | 1 |
| Jun 2026 | 99.9K | 2.4% | 3 | 2.1M | 50.5% | 1 |
| Jul 2026 | 99.9K | 2.6% | 3 | 2.1M | 53.8% | 1 |
| Aug 2026 | 120K | 2.8% | 3 | 2.1M | 49.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DJI’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DJI**: Measured on the search terms “action camera dji”, “dji com” and “dji osmo action”, summed into one figure.
- **Insta360**: Measured on the search terms “action camera insta360”, “insta360”, “insta360 ace pro”, “insta360 action camera”, “insta360 com”, “insta360 link”, “insta360 webcam”, “insta360 x5” and “webcam insta360”, summed into one figure.

- [DJI profile](/demand/global-en/brands/dji)
- [Insta360 profile](/demand/global-en/brands/insta360)
- [All action camera brands worldwide](/demand/global-en/categories/action-camera-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DJI or Insta360?

In August 2026, Insta360 had more branded searches than DJI among action camera brands worldwide. Insta360 was estimated to have 2.1M branded searches compared to DJI’s 120K, and held a 49.5% Share of Search versus DJI’s 2.8%.

## Cite this page

Brandwave. "DJI vs Insta360: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dji-vs-insta360

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dji-vs-insta360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.