---
title: "DJI vs Hohem: Which is more popular by branded search?"
description: "Which is more popular in search, DJI or Hohem? Compare estimated monthly branded-search demand and Share of Search inside the Gimbals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dji-vs-hohem"
publisher: "Brandwave"
---

# DJI vs Hohem: Which is more popular by branded search?

Which is more popular in search, DJI or Hohem? Compare estimated monthly branded-search demand and Share of Search inside the Gimbals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DJI and Hohem
- **Competitive set**: Gimbals
- **Market**: Global
- **Month measured**: Aug 2026
- **DJI Share of Search**: 83.7%
- **Hohem Share of Search**: 3.1%

## Which is more popular in search, DJI or Hohem?

- In August 2026, DJI had more branded searches than Hohem among gimbals worldwide. DJI was estimated to have 120K branded searches compared to Hohem’s 4.4K, and held an 83.7% Share of Search versus Hohem’s 3.1%.
- DJI was ahead of Hohem in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among gimbals worldwide moved from 73% to 83.7%, and its estimated monthly branded searches moved from 83.5K to 120K.
- Across the 11 months ending August 2026, Hohem’s estimated Share of Search among gimbals worldwide moved from 4.7% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for gimbals worldwide in August 2026?

- In August 2026, DJI gained estimated Share of Search among gimbals worldwide, from 81.7% to 83.7%.
- In August 2026, Hohem lost estimated Share of Search among gimbals worldwide, from 3.6% to 3.1%.

## Month by month

| Month | DJI estimated searches | DJI Share of Search | DJI rank | Hohem estimated searches | Hohem Share of Search | Hohem rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 83.5K | 73% | 1 | 5.4K | 4.7% | 5 |
| Nov 2025 | 94.7K | 75.4% | 1 | 5.4K | 4.3% | 5 |
| Dec 2025 | 93.1K | 76.8% | 1 | 4.4K | 3.6% | 5 |
| Jan 2026 | 102K | 76.8% | 1 | 5.4K | 4.1% | 5 |
| Feb 2026 | 83.5K | 75.2% | 1 | 4.4K | 4% | 5 |
| Mar 2026 | 85.7K | 74% | 1 | 5.4K | 4.7% | 5 |
| Apr 2026 | 93.1K | 77.3% | 1 | 5.4K | 4.5% | 5 |
| May 2026 | 102K | 80.4% | 1 | 4.4K | 3.5% | 5 |
| Jun 2026 | 99.9K | 81% | 1 | 4.4K | 3.6% | 5 |
| Jul 2026 | 99.9K | 81.7% | 1 | 4.4K | 3.6% | 5 |
| Aug 2026 | 120K | 83.7% | 1 | 4.4K | 3.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DJI’s and Hohem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DJI**: Measured on the search terms “action camera dji”, “dji com” and “dji osmo action”, summed into one figure.
- **Hohem**: Measured on the search term “hohem gimbal”.

- [DJI profile](/demand/global-en/brands/dji)
- [Hohem profile](/demand/global-en/brands/hohem)
- [All gimbals worldwide](/demand/global-en/categories/gimbals): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DJI or Hohem?

In August 2026, DJI had more branded searches than Hohem among gimbals worldwide. DJI was estimated to have 120K branded searches compared to Hohem’s 4.4K, and held an 83.7% Share of Search versus Hohem’s 3.1%.

## Cite this page

Brandwave. "DJI vs Hohem: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dji-vs-hohem

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dji-vs-hohem. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.