--- title: "DIVA vs Flex: Which is searched more?" description: "Is DIVA or Flex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menstrual cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/diva-cup-vs-flex-period" publisher: "Brandwave" --- # DIVA vs Flex: Which is searched more? Is DIVA or Flex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Menstrual cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DIVA and Flex - **Competitive set**: Menstrual cup brands - **Market**: Global - **Month measured**: Sep 2026 - **DIVA Share of Search**: 79.4% - **Flex Share of Search**: 5.8% ## Is DIVA or Flex more popular in search? - In September 2026, DIVA had more branded searches than Flex among menstrual cup brands worldwide. DIVA had about 110,000 branded searches, while Flex had 8,100. DIVA made up 79.4% of all menstrual cup brand searches we track, and Flex accounted for 5.8%. - DIVA was ahead of Flex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DIVA’s share of searches among menstrual cup brands worldwide moved from 78.5% to 79.4%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide moved from 4.7% to 5.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top menstrual cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Flex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DIVA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Saalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Flex | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | DIVA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mooncup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about menstrual cup brands - Asked ChatGPT "Which menstrual cup brand should I buy?": 1. Saalt - Asked ChatGPT "What are the best menstrual cup brands?": 1. Saalt, 2. Flex - Asked ChatGPT "What's the best menstrual cup for beginners?": 1. Saalt - Searched Google, AI Overview "menstrual cup": 1. Saalt, 2. Flex - Searched Google, AI Overview "best menstrual cup": 1. Saalt, 2. Flex Not named in any answer: DIVA, Mooncup, Pixie and Cora. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for menstrual cup brands worldwide in September 2026? - In September 2026, Flex gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%. - In September 2026, DIVA lost share of searches among menstrual cup brands worldwide, from 81.6% to 79.4%. ## Month by month | Month | DIVA estimated searches | DIVA Share of Search | DIVA rank | Flex estimated searches | Flex Share of Search | Flex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 78.5% | 1 | 6.6K | 4.7% | 3 | | Nov 2025 | 90.5K | 78.8% | 1 | 6.6K | 5.7% | 3 | | Dec 2025 | 90.5K | 76.3% | 1 | 5.4K | 4.6% | 3 | | Jan 2026 | 110K | 80.8% | 1 | 6.6K | 4.8% | 3 | | Feb 2026 | 90.5K | 79.7% | 1 | 5.4K | 4.8% | 3 | | Mar 2026 | 110K | 82.3% | 1 | 6.6K | 4.9% | 3 | | Apr 2026 | 110K | 79.3% | 1 | 6.6K | 4.8% | 4 | | May 2026 | 135K | 82.4% | 1 | 6.6K | 4% | 4 | | Jun 2026 | 135K | 83.3% | 1 | 8.1K | 5% | 2 | | Jul 2026 | 135K | 81.8% | 1 | 8.1K | 4.9% | 2 | | Aug 2026 | 135K | 81.6% | 1 | 8.1K | 4.9% | 2 | | Sep 2026 | 110K | 79.4% | 1 | 8.1K | 5.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DIVA’s and Flex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DIVA**: Measured on the search term “diva cup”. - **Flex**: Measured on the search term “flex cup”. - [DIVA profile](/demand/global-en/brands/diva-cup) - [Flex profile](/demand/global-en/brands/flex-period) - [All menstrual cup brands worldwide](/demand/global-en/categories/menstrual-cup-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DIVA or Flex more popular in search? In September 2026, DIVA had more branded searches than Flex among menstrual cup brands worldwide. DIVA had about 110,000 branded searches, while Flex had 8,100. DIVA made up 79.4% of all menstrual cup brand searches we track, and Flex accounted for 5.8%. ## Cite this page Brandwave. "DIVA vs Flex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/diva-cup-vs-flex-period This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/diva-cup-vs-flex-period. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.