--- title: "Display & Video 360 vs The Trade Desk: Which is searched more?" description: "Which is more popular in search, Display & Video 360 or The Trade Desk? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-the-trade-desk" publisher: "Brandwave" --- # Display & Video 360 vs The Trade Desk: Which is searched more? Which is more popular in search, Display & Video 360 or The Trade Desk? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Display & Video 360 and The Trade Desk - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Display & Video 360 Share of Search**: 1% - **The Trade Desk Share of Search**: 34.7% ## Which is more popular in search, Display & Video 360 or The Trade Desk? - In September 2026, The Trade Desk had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. The Trade Desk was estimated to have 50.5K branded searches compared to Display & Video 360’s 1.5K, and held a 34.7% Share of Search versus Display & Video 360’s 1%. - The Trade Desk was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms worldwide moved from 0.85% to 1%, and its estimated monthly branded searches moved from 1.7K to 1.5K. - Across the 12 months ending September 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide moved from 30.2% to 34.7%, and its estimated monthly branded searches moved from 61.1K to 50.5K. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, The Trade Desk lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.4% to 34.7%. - Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026. ## Month by month | Month | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 0.85% | 6 | 61.1K | 30.2% | 1 | | Nov 2025 | 1.6K | 1% | 6 | 50K | 31.6% | 1 | | Dec 2025 | 1.4K | 1% | 6 | 41.2K | 30.2% | 1 | | Jan 2026 | 1.5K | 0.85% | 7 | 61.2K | 35.2% | 1 | | Feb 2026 | 1.6K | 0.97% | 7 | 61.5K | 37.5% | 1 | | Mar 2026 | 2K | 1.1% | 6 | 75.6K | 40.1% | 1 | | Apr 2026 | 1.9K | 1.2% | 6 | 51.4K | 31.5% | 1 | | May 2026 | 1.6K | 1% | 6 | 52.4K | 33.8% | 1 | | Jun 2026 | 1.5K | 0.9% | 6 | 52.4K | 32.1% | 1 | | Jul 2026 | 1.5K | 1% | 6 | 43.4K | 30.2% | 2 | | Aug 2026 | 1.2K | 0.77% | 6 | 61.8K | 39.4% | 1 | | Sep 2026 | 1.5K | 1% | 6 | 50.5K | 34.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Display & Video 360’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure. - **The Trade Desk**: Measured on the search terms “the trade desk” and “the trade desk dsp”, summed into one figure. - [Display & Video 360 profile](/demand/global-en/brands/display-and-video-360) - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Display & Video 360 or The Trade Desk? In September 2026, The Trade Desk had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. The Trade Desk was estimated to have 50.5K branded searches compared to Display & Video 360’s 1.5K, and held a 34.7% Share of Search versus Display & Video 360’s 1%. ## Cite this page Brandwave. "Display & Video 360 vs The Trade Desk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.