--- title: "Display & Video 360 vs Tatari: Which is searched more?" description: "Is Display & Video 360 or Tatari more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-tatari" publisher: "Brandwave" --- # Display & Video 360 vs Tatari: Which is searched more? Is Display & Video 360 or Tatari more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Display & Video 360 and Tatari - **Competitive set**: Connected TV advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Display & Video 360 Share of Search**: 0.08% - **Tatari Share of Search**: 0.98% ## Is Display & Video 360 or Tatari more popular in search? - In September 2026, Tatari had more branded searches than Display & Video 360 among connected TV advertising platforms worldwide. Tatari had about 18,300 branded searches, while Display & Video 360 had 1,470. Tatari made up 0.98% of all connected TV advertising platform searches we track, and Display & Video 360 accounted for 0.08%. - Tatari was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Display & Video 360’s share of searches among connected TV advertising platforms worldwide held steady at 0.08%, and its estimated monthly branded searches moved from 1.7K to 1.5K. - Across the 12 months ending September 2026, Tatari’s share of searches among connected TV advertising platforms worldwide moved from 0.68% to 0.98%, and its estimated monthly branded searches moved from 15K to 18.3K. ## Top connected TV advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tatari was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Display & Video 360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Display & Video 360 was listed before Tatari in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MNTN | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Roku | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Display & Video 360 | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Tatari | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vizio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beachfront | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Innovid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG Ad Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | tvScientific | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about connected TV advertising platforms - Asked ChatGPT "Which connected TV advertising platform should I use?": 1. Roku, 2. MNTN, 3. StackAdapt - Asked ChatGPT "What are the best connected TV advertising platforms?": 1. The Trade Desk, 2. Amazon DSP, 3. Roku, 4. StackAdapt, 5. MNTN, 6. Display & Video 360, 7. Tatari - Asked ChatGPT "What's the best connected TV advertising platform for streaming TV ads?": 1. StackAdapt, 2. The Trade Desk, 3. MNTN, 4. Roku, 5. Tatari - Searched Google, AI Overview "connected tv advertising platforms": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari - Searched Google, AI Overview "ctv ad platform": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari Not named in any answer: Samsung, Vizio, Beachfront, Innovid, LG Ad Solutions and tvScientific. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for connected TV advertising platforms worldwide in September 2026? - In September 2026, Display & Video 360 rose from 12th to 11th among connected TV advertising platforms worldwide. - In September 2026, Tatari rose from 8th to 7th among connected TV advertising platforms worldwide. ## Month by month | Month | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | Tatari estimated searches | Tatari Share of Search | Tatari rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 0.08% | 11 | 15K | 0.68% | 7 | | Nov 2025 | 1.6K | 0.07% | 11 | 15K | 0.67% | 7 | | Dec 2025 | 1.4K | 0.06% | 11 | 15K | 0.69% | 7 | | Jan 2026 | 1.5K | 0.07% | 11 | 18.3K | 0.83% | 7 | | Feb 2026 | 1.6K | 0.08% | 11 | 22.4K | 1.2% | 6 | | Mar 2026 | 2K | 0.09% | 11 | 18.3K | 0.81% | 7 | | Apr 2026 | 1.9K | 0.1% | 11 | 27.3K | 1.5% | 6 | | May 2026 | 1.6K | 0.09% | 11 | 18.2K | 0.99% | 7 | | Jun 2026 | 1.5K | 0.07% | 12 | 18.3K | 0.83% | 7 | | Jul 2026 | 1.5K | 0.07% | 10 | 18.2K | 0.82% | 8 | | Aug 2026 | 1.2K | 0.05% | 12 | 18.2K | 0.82% | 8 | | Sep 2026 | 1.5K | 0.08% | 11 | 18.3K | 0.98% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Display & Video 360’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure. - **Tatari**: Measured on the search terms “tatari”, “tatari tv” and “tatari.tv”, summed into one figure. - [Display & Video 360 profile](/demand/global-en/brands/display-and-video-360) - [Tatari profile](/demand/global-en/brands/tatari) - [All connected TV advertising platforms worldwide](/demand/global-en/categories/connected-tv-advertising-platforms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Display & Video 360 or Tatari more popular in search? In September 2026, Tatari had more branded searches than Display & Video 360 among connected TV advertising platforms worldwide. Tatari had about 18,300 branded searches, while Display & Video 360 had 1,470. Tatari made up 0.98% of all connected TV advertising platform searches we track, and Display & Video 360 accounted for 0.08%. ## Cite this page Brandwave. "Display & Video 360 vs Tatari: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-tatari This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-tatari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.