--- title: "Display & Video 360 vs Quantcast: Which is searched more?" description: "Is Display & Video 360 or Quantcast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-quantcast" publisher: "Brandwave" --- # Display & Video 360 vs Quantcast: Which is searched more? Is Display & Video 360 or Quantcast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Display & Video 360 and Quantcast - **Competitive set**: Digital ad buying platforms - **Market**: Global - **Month measured**: Sep 2026 - **Display & Video 360 Share of Search**: 1.3% - **Quantcast Share of Search**: 4.8% ## Is Display & Video 360 or Quantcast more popular in search? - In September 2026, Quantcast had more branded searches than Display & Video 360 among digital ad buying platforms worldwide. Quantcast had about 5,450 branded searches, while Display & Video 360 had 1,470. Quantcast made up 4.8% of all digital ad buying platform searches we track, and Display & Video 360 accounted for 1.3%. - Quantcast was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Display & Video 360’s share of searches among digital ad buying platforms worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.7K to 1.5K. - Across the 12 months ending September 2026, Quantcast’s share of searches among digital ad buying platforms worldwide moved from 5.2% to 4.8%, and its estimated monthly branded searches moved from 8.2K to 5.5K. ## Top digital ad buying platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Quantcast did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Display & Video 360 | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | The Trade Desk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | StackAdapt | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Basis Technologies | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Quantcast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AdRoll | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital ad buying platforms - Asked ChatGPT "Which digital ad buying platform should I use?": 1. The Trade Desk - Asked ChatGPT "What are the best digital ad buying platforms?": 1. Amazon DSP, 2. Display & Video 360, 3. The Trade Desk, 4. StackAdapt - Asked ChatGPT "What's the best digital ad buying platform for programmatic campaigns?": 1. The Trade Desk, 2. Display & Video 360, 3. StackAdapt, 4. Basis Technologies, 5. Amazon DSP - Searched Google, AI Overview "programmatic buying platform": 1. Display & Video 360, 2. The Trade Desk, 3. Basis Technologies - Searched Google, AI Overview "programmatic ad platform": 1. Display & Video 360, 2. The Trade Desk, 3. Amazon DSP, 4. StackAdapt, 5. Basis Technologies Not named in any answer: Quantcast and AdRoll. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital ad buying platforms worldwide in September 2026? - Estimated monthly branded searches for Quantcast worldwide fell 33.3% over 12 measured months, from 8.2K to 5.5K in September 2026. - Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026. ## Month by month | Month | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | Quantcast estimated searches | Quantcast Share of Search | Quantcast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 1.1% | 7 | 8.2K | 5.2% | 5 | | Nov 2025 | 1.6K | 1.3% | 7 | 6.7K | 5.5% | 5 | | Dec 2025 | 1.4K | 1.3% | 7 | 5.4K | 5.2% | 5 | | Jan 2026 | 1.5K | 1.1% | 7 | 6.7K | 4.9% | 5 | | Feb 2026 | 1.6K | 1.3% | 7 | 6.7K | 5.3% | 5 | | Mar 2026 | 2K | 1.3% | 7 | 6.7K | 4.4% | 5 | | Apr 2026 | 1.9K | 1.5% | 7 | 6.7K | 5.3% | 4 | | May 2026 | 1.6K | 1.3% | 7 | 6.7K | 5.4% | 4 | | Jun 2026 | 1.5K | 1.2% | 7 | 6.7K | 5.4% | 4 | | Jul 2026 | 1.5K | 1.4% | 7 | 5.5K | 5.3% | 4 | | Aug 2026 | 1.2K | 0.96% | 7 | 5.4K | 4.3% | 4 | | Sep 2026 | 1.5K | 1.3% | 7 | 5.5K | 4.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Display & Video 360’s and Quantcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure. - **Quantcast**: Measured on the search terms “quantcast” and “quantcast dsp”, summed into one figure. - [Display & Video 360 profile](/demand/global-en/brands/display-and-video-360) - [Quantcast profile](/demand/global-en/brands/quantcast) - [All digital ad buying platforms worldwide](/demand/global-en/categories/digital-ad-buying-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Display & Video 360 or Quantcast more popular in search? In September 2026, Quantcast had more branded searches than Display & Video 360 among digital ad buying platforms worldwide. Quantcast had about 5,450 branded searches, while Display & Video 360 had 1,470. Quantcast made up 4.8% of all digital ad buying platform searches we track, and Display & Video 360 accounted for 1.3%. ## Cite this page Brandwave. "Display & Video 360 vs Quantcast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-quantcast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/display-and-video-360-vs-quantcast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.